Utilising Client Data To Analyse Trends & Provide Useful Information To An Audience, Showcasing Key Expertise & Trust Signals
Our Digital PR work with Little Loans focuses around driving high quality links into the website which showcase key E-E-A-T links – especially important within the YMYL sectors – & one of the best ways that we could do this is through using data & industry insight to help highlight & warn users of an industry trends that they might need to be aware of, using our own data & resources as information.
In this particular instance, Little Loans had seen a 900% increase in loan scam victims within the last 12 months, with scammers taking advantage of tough economic conditions & a cost of living crisis. As a result, we looked to analyse the increase in queries to identify if there were any common themes across them, so that we could share this information with the audience to help initially warn them of the scam & potentially identify any trends around it which could help to better inform the audience.
This article was well covered by top tier publications & also led to the brand being covered across the BBC which was not only great from a coverage perspective, but also in terms of getting our message across & hopefully helping the wider audience.
Our initial approach to this campaign was to analyse the client data to understand any patterns or angles which might be of human interest and to look at any trends that had occurred over the last 12 months – in particular looking at the 900% increase in loan scam victims & any common trends that we could pull out among this data to help inform the audience.
We then utilised expert comment to highlight key elements of the data which were in the public interest including:
- How many people were being scammed
- How the scam worked
- What to do if you have been scammed
- What to look out for
- How to check for genuine companies
We then pulled this together into a press release and seeded it out to a media list who had covered similar articles prior. We additionally pulled together information around who had been recurring targets for loan scams to see if we could identify any trends here. The coverage landed well across 6 top tier publications & also garnered additional visibility for the brand through coverage on the BBC.
Experts have issued an urgent warning amid as scam that has been on the go for the last year targeting people who are in need of financial help - many of which have seen hundreds if not thousand being drained from their banks.
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