Case Study:
TonerGiant
Digital PR/ Data-Led Campaign
Conducting A Survey To Uncover Common Working From Home Confessions
The Project
Our work with Toner Giant focused around creating campaigns which were not only relevant and linked to the brand, but also designed to enhance the overall quality of the link profile by driving high quality links from top tier publications into the website.
For this project we took the concept of working from home (something which would frequently require printer ink or toner) and undertook a survey to understand some common (And perhaps not so common) confessions that people had working from home! This project was designed to uncover new data and perhaps highlight elements of working from home that we hadn’t previously considered, creating a juicy angle for journalists and a great read for the user.
Our Approach
We surveyed 2,000+ people nationally to understand common working from home habits and then compiled it into a data hub on the website, giving journalists a linkable asset and also allowing them to see all of the information in one place. Formatting played a key role here – ensuring the information was displayed in an easily digestible format allowing journalists to access various different angles.
We then created a range of press releases highlighting different key angles of data and built targeted media lists which were designed to allow us to reach out to journalists in different sectors – home, lifestyle, gaming, gardening – based on the results of the survey, this gave our survey a broader reach and also in some instances allowed us to focus on a more local angle.
This approach worked well landing some great coverage across top tier publications including Mashable, Pop Sugar, The Guardian and The Telegraph, landing some great links and awareness for our client.
Our Coverage
No Surprise to Anyone, 12 Percent of Remote Workers Admit to Having Sex On the Job
According to a study conducted by TonerGiant, 12 percent of the 2,000 people surveyed admitted to having sex while working remotely — and actually, it's mostly millennials in the 25 to 34 age range.
Yes, WFH sex is a thing. No, it isn't a big deal.
The research, provided by printer ink and toner provider TonerGiant, claims that one in eight British people have had sex on company time while working from home, while others have slept or carried out DIY on the clock.
Who Says Sex Has To Wait Until After Work? Remote Employees Are Squeezing In Intimacy While On The Clock
According to a study by TonerGiant, 12 percent of the 2,000 people surveyed admitted to having sex while working remotely — mostly millennials in the 25-to-34 age range.
One in 10 people have a cheeky bonk while working from home, study finds
Everyone likes getting a little frisky now and then, but a lot of randy Brits are doing it on the clock. People seem to be satisfying their urges instead of getting work done, according to a new study.
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