Case Study:
New Millennia
FINANCE / ACCOUNTANCY
Helping A HR & Accountancy Platform To Improve SEO Visibility
The Project
New Millennia approached us looking to improve their overall SEO performance after a period where little traction had been gained. They were looking to launch a number of new products in addition to improving their visibility across potential clients and were therefore looking for an SEO campaign which could help to grow their overall visibility.
Our Approach
Our approach for NM focused on both on-site and off-site SEO, designed to improve the quality and relevancy of on-site content while also giving the link profile a boost at the same time to help improve the overall trust of the website in what is a very highly regulated (YMYL) space.
Initially, we undertook an Opportunity Analysis deep-dive to review existing performance and identify where our focus should be – the result of this was that the brand had very little visibility across the board so we had a clean slate to start from and a lot of opportunity to gain. The main issue was that the low overall authority of the website meant that even with optimised content the website would struggle to rank against higher authority competitors, so our initial strategy needed to look at ensuring we boosted authority while improving the on-site content to ensure salience and intent match.
Over the initial 12 month period we were able to both grow the link profile of the website and improve the overall visibility and performance of targeted keywords which resulted in some good visibility gains for the brand.
Digital PR & Link Acquisition
We identified early on in the campaign that the website would benefit from a stronger overall link profile, so link acquisition played a role within our strategy. While we only had a small budget for link acquisition, we chose to focus this around topical newsjacking and thought leadership to ensure we could maximise outreach opportunities without putting hefty budget into large, high-risk data-led campaigns.
Topics that we looked at were super relevant to the core topics of accounting and HR, including information about the January tax deadline, how to request a pay rise and how to maximise your annual leave. As a result of these efforts we were able to gain some top tier coverage including Marie Claire, Wales Online and The Mirror, boosting the overall link profile and authority of the website.
Our Coverage
There's a really simple way to double your annual leave in 2025
With little more than a month until 2025, it's that time of year again. No, I'm not talking about getting your Christmas tree up early (although those that do are apparently much happier, according to science). I'm talking about planning your annual leave.
£100 HMRC warning to 5.7million people with two weeks to go
More than 12 million people across the UK are expected to complete their self-assessment tax return for the period 2022-2023 by the end of January. If you’re amongst the 5.7 million Brits that are yet to file their tax return, it’s best to get started as soon as possible to avoid the late filing penalty of £100.
How to ask your boss for a pay rise - and way to know if you're being underpaid
Paul O’Rourke, Operations Director at payroll firm New Millennia has shared five top tips to help you negotiate a higher salary if you're planning on asking your boss for a pay rise
The Results
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