Slotozilla
iGaming
Using Data To Find The "Odds Of" Events For An iGaming Client
The Project
This project was designed to utilise Digital PR to help grow the overall link profile of Slotozilla within the UK market with a particular aim on attracting high tier publications and ensuring that the coverage was not only relevant, but was high quality and designed to drive real growth across the brand.
Our Approach
Our approach for this project involved looking at trending topics to evaluate the “odds of” something happening – in particular we tracked reality tv series to understand the odds of who was likely to win, understanding that it would not only have a high human interest angle, but also be related to the brand with a level of topical relevance.
Once we had used our Reactive Newsroom to identify trending topics, we then utilised our existing data methodologies to calculate a scoring system to help identify the “odds of” someone’s chances to win – we based this around a range of characteristics and compared it against previous competitors to identify trends for our scoring system and then ranked the competitors based on their end score – allowing us to identify the “odds of” someone winning.
The content worked well and we were able to secure some great coverage for our client across top tier dailies.
Our Coverage
Coronation Street's Sam Aston given major boost days before Dancing On Ice debut
Sam, who is famed for playing Chesney Brown for more than 20 years in the ITV soap, is taking to the ice this year
ITV Dancing on Ice star dealt devastating blow days before 2025 series
Dancing on Ice returns with its 17th series on Sunday as 11 new celebrities prepare to take to the ice.
Dancing On Ice's winner is predicted ahead of the new series as key traits mean they could be crowned the champion
Coronation Street's Sam Aston is the most likely contestant to win ITV's Dancing on Ice, according to new data analysis. The series, which is in its 17th year, is back on screens on Sunday January 12 at 6.45pm. Sam joins the likes of TOWIE's Fearne McCann, The Traitors star Mollie Pearce and Chelsee Heeley in forming the line up.
More Digital PR Case Studies
Hayes Garden World
Ecommerce
Newsjacking: Lonely Plants Club
⚡️ Links: 23
⚡️ Average Domain Rank: 78
Newsjacking the end of lockdown to help provide insight into how lonely plants can get when their owners leave home.
Patient Claim Line
Lead Generation
Survey: COVID19 & Medical Treatment
⚡️ Links: 130+
⚡️ Average Domain Rank: 54
Working with our client’s in-house expertise to discuss medical treatment delays due to COVID-19 & the rights around this.
Little Loans
Lead Generation
Campaign: Thought Leadership
⚡️ Links: 40+
⚡️ Average Domain Rank: 68
Helping to drive links to the Little Loans website through Thought Leadership initiatives & expertise.
Mist E Liquid
Ecommerce
Survey: Pet Smoking Survey
⚡️ Links: 39
⚡️ Average Domain Rank: 70
Launching a survey to find out how much the average Brit knows about how smoking can affect their pet.