[blog]_[Director Amanda On The Main Stage @ Brighton SEO]_[Blog Picture]

Director Amanda On The Main Stage @ Brighton SEO

by Cedarwood Digital NewsDigital PR & Outreach tipsGeneral Marketinghome pageLink BuildingPaid SearchPaid SocialSEO

For her fourth time speaking at Brighton SEO, Director Amanda took to the main stage at Brighton SEO to deliver a talk on “Reimagining E-E-A-T: Using Ethos, Pathos And Logos To Boost SEO Campaigns” drawing on skills that she learnt when studying philosophy at school, Amanda discussed how the valuable rhetoric of Ethos, Pathos and Logos can be applied to SEO campaigns to not just improve performance, but most importantly to improve conversion rate and drive sales and leads – which at the end of the day is why everyone does it!

At the event which had over 2,000 attendees, Amanda went into detail about how to apply these principles to your SEO campaigns and why doing so plays such an important role in ensuring your maximising your return on investment. Key focus areas included:

  • Understanding that 87% of people will leave the conversion funnel if they read a negative review or mention of your website – brand perception and awareness is key and building/protecting your reputation plays a key role in this

  • Showcasing “benefits” not “features” – why should I use your product/service, what benefit does it have to me? Rather than just listing a specific feature it has, appeal to the user’s emotional side by helping them to understand how it could help them

  • Matching user intent plays an important role in keeping users in the funnel – understanding what type of content best resonates with them is important here, do they want content that showcases experience or expertise? Or sometimes do they want a mixture of both?

  • Utilising Digital PR effectively to build reputation – how to best use your thought leadership and data-led campaigns to make people find your brand online and ensuring that when people are researching they’re finding what they need to to better understand your brand.

Overall, the outline of the talk focused on how Aristotle utilised “rhetoric” to help persuade an audience to do something – not too different from what we try to do in modern day SEO and provided relatable takeaways that not only help to align E-E-A-T (specifically in YMYL industries) but also help to boost those all important conversion rates.

A big thankyou to everyone who attended the talk – please reach out if you’d like a copy of the deck!

[blog]_[Director Amanda Walls Speaks At The SEO Mastery Summit, Saigon (Vietnam)]_[Blog Picture]

Director Amanda Walls Speaks At The SEO Mastery Summit, Saigon (Vietnam)

by Cedarwood Digital NewsDigital PR & Outreach tipsGeneral Marketinghome pageLead GenerationLink BuildingPaid SearchPaid SocialSEO

Our Director Amanda Walls was on stage at the SEO Mastery Summit, Saigon last week discussing “Using Digital PR To Simultaneously Boost SEO And CRO”

The SEO Mastery Summit is one of the most highly regarded SEO conferences in the world with nearly 500 delegates from around the world attending the week-long conference each year & Amanda was delighted to have been invited to speak at the event. The conference is held each year in Ho Chi Minh City and attracts a huge international audience.

“The SEO Mastery Summit is one of the leading SEO events in the world so it’s great to be able to get on stage and share knowledge with as well as learn from some of the world’s best SEO’s,” she said.

Also on stage, were leading SEO speakers including Craig Campbell, Kavi Kardos, SEO Jesus, Christopher Hofman and many more…

Key themes of the conference focused around the rise of AI and how we can adapt it into strategy to help improve efficiencies, as well as looking at personal branding and the rise of this within SEO. There were many cutting-edge talks discussing recent Google algorithm updates and how to stay ahead of the evolving landscape, as well as some great social networking events and a chance to meet SEOs from all over the world.

Overall, the conference had some great actionable takeaways to bring home for clients, in addition to being a great way to learn from and speak in front of some of the world’s leading SEOs.

[blog]_[4 Digital PR Trends You Need To Be Aware Of In 2024]_[Blog Picture]

4 Digital PR Trends You Need To Be Aware Of In 2024

by Digital PR & Outreach tips

In 2024, digital PR is bigger than ever. 9 out of 10 PR professionals send their pitches to digital media, an increase of 14% since 2022. This growth is largely due to the increasing importance of online visibility for businesses and brands – driven by the rise of social media and online news outlets.

Today, digital PR should be factored into every digital marketing strategy to increase brand awareness, provide high-quality backlinks and increase search engine rankings.

We are now over half-way through the year, so have a strong sense of how the digital PR landscape is looking. It’s now clear to see which trends are here to stay, which campaign styles have been gaining traction, and the new techniques that show long-term potential.

This blog will be looking at the trends we’ve been seeing in 2024 and our predictions for suspected future trends still to come this year. If you’re a digital PR professional or a business owner hoping to land online coverage, staying informed about the latest trends will ensure you’re staying relevant, so read on.

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What are digital PR trends?

Firstly, let’s check you’re up to speed with what digital PR is all about. In 2024, it’s no hot take that we’re living in an online-centric world; as a result, traditional PR has had to adapt. It’s the art of building visibility online through pitching press releases to online journalists, providing quotes for online articles, and guest posting in blogs.

And what’s the point of all this? Well, digital PR has a whole array of benefits, all ultimately feeding into increased brand awareness and visibility online – at the end of the day, increasing conversions. It improves SEO by earning high-quality backlinks, it will help to establish your company as an authority in its industry, and can even help with crisis management.

Digital PR trends, then, are the shifting behaviours and techniques defining the digital PR industry. This can include new softwares, audience preferences, and particular styles of campaign that are landing with journalists. Below, we take you through the 4 trends you should be aware of this year which are here to stay in 2024.

The top trends for 2024:

  1. We’re increasingly seeing new tools automating aspects of digital PR

AI isn’t going to steal our jobs, but it’s certainly making them easier. Every week there’s another software on the market to help with a different task in digital PR. In a study by Prowly AI came in as the top trend prediction from respondents, with 36% predicting it would be a primary trend in 2024 – they weren’t wrong! 

AI tools and platforms are playing more and more of a significant role in digital PR campaigns. A couple of our new favourites are:

Sourcee: This tool acts as your own personal Journo Request lookout, with the slogan: ‘Letting you know about relevant requests, straight away.’

Midjourney: This can be used to create imagery for your campaign, or to provide inspo for your ideation.

AI technology can help you analyse large amounts of data to create a story, automate tasks like media monitoring, and provide sentiment analysis about a brand on social media. Have a browse at what’s on offer, your boss and clients will thank you!

  1. TikTok as a research tool

I don’t need to tell you that the popularity of this platform continues to grow. And, more and more, brands and agencies are using it in digital PR as a research tool. It’s surprisingly valuable for gaining insights into consumer preferences and trends. Tiktok can also be used to identify viral trends and popular hashtags – helping brands stay relevant to their audience.

A good digital PR campaign addresses an issue or topic of interest of your target audience; where are customers most vocal and transparent about products they’re using? TikTok! Have a look for yourself when ideating your next campaign.

  1. A shift in metrics

If you haven’t got the memo, links are out and relevancy is in. Quality over quantity is what matters now – PRs are digging deeper than surface-level metrics, focusing on how their campaigns can put a brand in front of the right people and drive conversions.

Metrics like brand mentions, relevancy of links, and sentiment analysis are increasingly being paid more attention. Hundreds of links at face value is no longer impressive, but hundreds of links aligned with the brand, in a credible and relevant publication, is.

So, in 2024:

✔️Ensure your campaigns and placements are consistent with your brand’s messaging

✔️Shift away from link-building tactics, focusing instead on creating content that’s genuinely valuable for your audience

  1. Impact of the cost of living crisis

We’ve all seen the price of a Tesco meal deal these days – the cost of living crisis is unfortunately continuing to rise and people are feeling the pinch. In light of this, journalists are looking for tips and stories on how to save money. In our work, we’ve noticed a pattern of good coverage for campaigns like ‘where to find the cheapest school uniforms’ or ‘best deals this bank holiday weekend’. For example, if your brand is in the automotive industry, could you provide tips on fuel efficiency, to save money on petrol? Or, tips for getting the best deal when buying a used car? If you work in the entertainment sector, could you create a guide to a DIY home theatre? 

Equally, the cost of living crisis is just one of the many things making our news very negative in 2024. Considering this, any light-hearted and optimistic content is increasingly popular with journalists – they know it’s what readers want to see, to brighten their day a little.

What future trends can we expect to see?

➡️We’re seeing a surge in data-led digital PR campaigns, with journalists increasingly looking for fresh and fact based stories. PRs that can create a narrative from client research or survey data will stand out in a busy inbox. Raw statistics can be turned into attention-grabbing headlines, especially with the help of…

➡️AI. You guessed it – expect to see AI filtering into more and more areas of digital PR, automating routine tasks and freeing us up to concentrate on strategy and client relationships.

If your digital PR strategy could do with a bit of a spruce up, why not get some professional help? Cedarwood Digital is an award-winning digital PR and SEO agency based in Manchester – drop us a message to get the ball rolling.