![[blog]_[ ppc talks]_[Blog Pictures]](https://cedarwood.digital/wp-content/uploads/2025/02/Copy-of-Digital-Marketing-Careers-Director-Amandas-Talk-With-Loreto-College-1-1400x788.png)
On the 30th of January, our Head of Paid Media & Operations, Anna Simpson, spoke at a virtual workshop about challenging the biggest PPC myths and unlocking smarter strategies for PPC success, courtesy of The Go! Network.
Anna’s talking points included:
- Why do some brands believe they can manage PPC without external expertise, and what’s the reality?
- What’s the best approach to aligning PPC efforts with overall business goals?
- How do you determine the right budget for PPC campaigns, especially for smaller businesses?
If you fancy a listen to these expert insights, practical takeaways, and real-world case studies, check out the workshop here.
Also, if you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!