[blog]_[Cedarwood Digital Wins Big at the European Search Awards 2025! 🏆]_[Blog Picture]

Cedarwood Digital Wins Big at the European Search Awards 2025! 🏆

by Cedarwood Digital NewsDigital PR & Outreach tipsPaid SearchPaid SocialSEO

We’re absolutely thrilled to share that Cedarwood Digital has taken home five trophies from this year’s European Search Awards – including all three Agency of the Year categories!

🥇 Best Small SEO Agency

🥇 Best Small PPC Agency

🥇 Best Small Integrated Agency

Winning these three awards is a huge honour – not only do they recognise our team’s dedication across SEO, PPC and integrated campaigns, but they also position Cedarwood as one of the top-performing agencies in Europe. That’s a huge milestone for us, and one we’re incredibly proud to achieve.

Award-Winning Campaign Work

In addition to agency accolades, we were also recognised for the outstanding results of our client campaigns, winning:

  • Best Use of Search (FMCG)
  • Best Use of Search (iGaming)

These awards celebrate the strategic, creative and data-led work we deliver for our clients day in, day out. It’s amazing to see that effort recognised on a European stage.

A Standout Year For Growth & Community

2024/2025 has been a standout year for Cedarwood Digital. Not only have we seen incredible growth as an agency, but we’ve also focused on giving back to the community and helping shape the future of digital marketing talent.

This year alone, we:

  • Launched Manchester DM, a brand-new digital marketing meetup focused on sharing knowledge and growing the northern digital community.
  • Partnered with colleges to help students upskill and explore careers in SEO, PPC and beyond.
  • Delivered talks, training and insights at a range of conferences and events across the UK.

It’s been a year of ambition, collaboration and meaningful impact – and we couldn’t be prouder.

Thank You

A massive thank you to Don’t Panic Events for organising such a brilliant event and to the judges who dedicated so much time reviewing entries – your hard work doesn’t go unnoticed.

And of course, to our team, clients and community – thank you for being part of the journey. Here’s to continuing to push boundaries, drive performance and make 2025 our best year yet.

Cheers to what’s next! 🥂

[blog]_[ PPC talks ]_[Blog Pictures]

PPC Talks – Head Of Paid Social Anna’s Talk With Digital Superchats

by Cedarwood Digital News

On the 14th of January, our Head of Paid Media & Operations, Anna Simpson, spoke at Digital Superchats #15 – Paid Media Strategy & Performance Edition. 

Her talk was titled “Making Performance Max Work For Your Business Goals” and broke down the complexities of Performance Max, offering an actionable framework to help in-house marketers and paid media professionals align these campaigns with clear business objectives. The focus was on practical strategies that empower teams to guide PMax’s automated learning to outcomes that matter. Also covered was how to structure campaigns, optimise assets, and set metrics that map directly to business priorities, thereby giving you the tools to make PMax work for your brand’s specific path. Lastly, Anna covered how to align PMax with today’s goals, exploring what is next for automation in paid media and how to prepare for Google’s evolving ecosystem, setting the stage for a more strategic and impactful use of PMax. 

Key takeaways include: 

  • How to gain a straightforward, no-nonsense understanding of Performance Max and how it operates across Google’s ecosystem.
  • Understanding how to set up Performance Max campaigns that align closely with specific business objectives, ensuring automation supports your unique goals. 
  • Learning actionable techniques for optimising campaign structure, assets, and targeting to guide Performance Max’s automation towards meaningful results, from driving revenue to increasing brand visibility. 

Want to attend future Digital Superchats? Check out their On Demand Events here.

If you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!

PPC And The Power Of Offline Conversions - PPC Blogs

PPC And The Power Of Offline Conversions

by Paid SearchPaid Social
What Are Offline Conversions?

Google’s powerful Smart Bidding algorithm is designed to find as many conversions as possible within the market at your budget. The benefits of this approach are numerous, from optimising bidding strategies, maximising ROI, to generally saving time, however, there is one noticeable limitation; Google sees all leads as equally viable and therefore bids for them equally, even if they are spam or unsuccessful. 

The solution to this is to utilise offline conversions. These allow for the alignment of Google conversions with real business KPIs and goals rather than surface level metrics like number of leads, and its implementation informs Google what happened to such leads as they progress and refines what a conversion is to your business. Furthermore, you can report the revenue earned from each lead, thus helping Google find more high-value leads. 

An important thing to remember is that Google campaigns want at least 30 conversions a month to get the most out of Smart Bidding, so it is important to choose an offline event that occurs often enough to ensure there is enough data. If you only make one or two big deals a month, that is not enough information for Google to work with, so make sure to choose a stage further up the lead funnel, such as a qualified lead, to better calibrate your conversions. 

Another consideration is the lead to sale time, as if the lifetime of a lead is longer than 90 days after the click occurs, this will be unreportable to Google, so also be aware of this when choosing the offline event to target for offline conversions. 

(Source)
What are the benefits of Offline Conversions? 

The main benefits of Offline Conversions are accurate revenue tracking, reduced wasted ad spend, the gaining of insights into which keywords and campaigns are driving real business value, reduced spam leads, and the driving of higher quality leads. 

 

If you need any other PPC tips, check out our blog page here and have a read! 

[blog]_[ ppc talks]_[Blog Pictures]

PPC Talks – Head Of Paid Social Anna’s Talk With The Go! Network

by Cedarwood Digital News

On the 30th of January, our Head of Paid Media & Operations, Anna Simpson, spoke at a virtual workshop about challenging the biggest PPC myths and unlocking smarter strategies for PPC success, courtesy of The Go! Network. 

Anna’s talking points included: 

  • Why do some brands believe they can manage PPC without external expertise, and what’s the reality? 
  • What’s the best approach to aligning PPC efforts with overall business goals?
  • How do you determine the right budget for PPC campaigns, especially for smaller businesses?
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If you fancy a listen to these expert insights, practical takeaways, and real-world case studies, check out the workshop here. 

Also, if you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!

[blog]_[Cedarwood Wins SIX UK Search Awards]_[Blog Picture]

Cedarwood Wins SIX UK Search Awards

by Cedarwood Digital NewsDigital PR & Outreach tipsPaid SearchPaid SocialSEOUncategorised

We are over the moon to announce that we won SIX UK Search Awards at the event last Wednesday – a great way to finish off a record year in 2024! 🎉

On the night we took home:

🏆 Best Small PPC Agency
🏆 Best Small Integrated Agency
🏆 Best SEO Agency (Silver)
🏆 Best Use Of Search (Healthcare) – Patient Claim Line
🏆 Best Low Budget PPC Campaign – Salt Of The Earth
🏆 Best Use Of Search B2C (PPC) – Salt Of The Earth

2024 has been a great year for us as we continue to grow from strength to strength, improving partnerships with our existing clients while growing each of our departments in turn so it’s great to have been recognised in particular for the agency awards which are testament to this.

It was a great evening all round and we are already looking forward to 2025!