What a great way to end the week! ⚡️ – We’re delighted to announce that Cedarwood has been nominated for 12 UK Search Awards after our best year ever for digital marketing performance.
The nominations follow on from our success last year where we won:
🎊 Best Use Of Search (Finance)
🎊 Best Use Of PR In Search (Silver)
🎊 Best SEO Agency (Silver)
We have been nominated for:
💥 Best Use Of Search (Finance) x2
💥 Best Use Of Search (Retail PPC)
💥 Best Use Of Search (B2C)
💥 Best Use Of Search (Health)
💥 Best Use Of Content Marketing
💥 Best Use Of PR In Search x2
💥 Best Use Of Data (PPC)
💥 Best PPC Agency
💥 Best SEO Agency
💥 Best Integrated Agency
The event will be held at Bloomsbury Big Top on November 30th and we are looking forwards to seeing everyone on the night! You can find a full list of all nominees here: https://searchawards.co.uk/2023-shortlist/
We’re delighted to announce that we have been nominated for 2x awards at the UK Ecommerce Awards. Having taken home the award for Best Small Ecommerce Agency for the last 2 years we will be hoping to emulate our success in this year’s categories!
We’re nominated for:
🎊 Ecommerce Search Campaign Of The Year (Hayes Garden World)
🎊 Small Ecommerce Agency Of The Year
2023 has been our strongest year to date and despite challenging economic conditions, our ecommerce agency offering continues to grow and thrive. We look forward to seeing everyone at the awards down in London in November!
We’re delighted to win not one, but two awards at the UK Digital PR Awards yesterday!
We took home:
🏆Digital PR Agency Of The Year
🏆Digital PR Campaign Of The Year – E-commerce
Here’s what the judges had to say:
Digital PR has been a huge area of success for Cedarwood over the last 12 months, so we’re over the moon that this is now being recognised in such a competitive space🎉.
A big congrats to the team, for all their hard work! 👏
We were absolutely delighted to take home TWO awards at the European Search Awards in Lisbon last night! Hosted at the beautiful Patio De Gale it was great to see everyone come together in a celebration of search across Europe!
On the night we took home:
📣 Best Small Integrated Agency 📣 Best Use Of PR In Search
Absolutely delighted to take home two awards to showcase the great year that Cedarwood has had and was lovely to catch up with other agencies & brands during the night!
We are thrilled to announce that Cedarwood has won the Digital PR Campaign of the Year award at the PR Moment Awards 2023 for our outstanding work with Little Loans. Our team of digital PR experts, including Alex, Amber, Beth & Elle, put in tremendous effort to bring this campaign to life and we are proud to see their hard work being recognised.
Digital PR has been a significant area of success for us at Cedarwood in the past 12 months. This award, in addition to our recognition at the UK Search Awards, we are delighted that we have also been recognised for this directly within the PR space.
The judges were impressed by our well-researched and well-thought-out campaign, which produced excellent results. Our team worked closely with Little Loans to create a unique campaign that not only raised their brand awareness but also increased their online visibility.
On Wednesday I had the pleasure of speaking at Brighton SEO’s Online PR Show, along with a great line up of speakers, talking about all things Online PR and beyond!
My deck, entitled “Using Digital PR To Enhance Your E-E-A-T Signals” was designed to explore how Digital PR can and should be utilised to enhance those all important E-E-A-T signals that Google is looking for on a website, in addition to looking through some case studies of where we had used it effectively, with great impact.
This deck is particularly useful for clients who sit within the YMYL industry (of which we have quite a few!) where the importance of key trust and expertise signals become even more important due to Google holding the website to a much higher quality standard.
Some key takeaways from the talk include:
👻 Use your client’s expertise to generate great outreach ideas – focus on the key strengths of your spokespeople to understand the types of publications and areas you might want to cover & what they might be best suited to (and also most likely to be seen as an expert for!)
👻 Use Reverse Digital PR as a way of getting clients to come to you, rather than having to go to them, this is also a great way to establish yourself as a credible resource and it’s the gift that keeps on giving as journalists will continue to find and use this source over time.
👻 Think outside the box, if you can’t get any real life ways to showcase your expertise then innovate – look at soaps or fictional situations where you can demonstrate your expertise and still build those key signals
👻 Get your news listening right – digest news, as much as you can and get your news listening set up so that you are ready to jump on topical trends – this will help you to be first to the conversation when you need to be.
It was a great day with a range of great speakers & for anyone who missed the event you can catch it online again in the next couple of weeks or in the Brighton SEO vault! You can also view my slide deck here
We’re delighted to announce that our Director Amanda Walls will be speaking at the April Brighton SEO event in front of an audience of thousands talking everything SEO & Digital PR.
Amanda will be speaking on the Wednesday afternoon at the Online PR Show with her talk discussing “Using Digital PR To Enhance Your EEAT Signals” – a great talk for anyone looking to use digital PR to enhance their overall SEO – or for anyone who particularly works in a YMYL industry, where this is held to an even higher standard – to get a better understanding of how they can utilise digital PR in this way.
The talk will have:
💥 Lots of great Case Studies which show how digital PR can help boost your SEO
💥 Great ideas on how to think outside of the box when it comes to newsjacking & thought leadership
💥Insight into why digital PR matters for EEAT
💥 Ideas on how to get journalists to come to you!
So if that sounds of interest get yourself booked on or check the talk out online when an online version of the conference day is released the week after.
We’re delighted to announce that we have been nominated for four awards in the PR Moment Awards 2023 for our work across Digital PR.
Digital PR has been the biggest growth area of Cedarwood over the last 12 months so we are delighted to have our work recognised by the PR industry, in addition to the work we undertake for SEO!
We’ve been nominated in:
🎀 Best Digital PR Campaign Of The Year:
Cedarwood Digital & Little Loans – Driving Digital PR In A Competitive Vertical Cedarwood Digital & Patient Claim Line – Building E-A-T Links Cedarwood Digital & Hayes Garden World – Building Visibility Through Effective Digital PR
🎀 Low Budget Campaign Of The Year:
Cedarwood Digital & EZ Shopper – Driving Ecommerce Success Through PR & Referral Sales
Looking forward to seeing everyone at the ceremony next month 🍹
2023 has got off to a busy start for our Paid Media team and we are delighted to have been nominated for three awards at the UK Paid Media Awards.
The UK Paid Media Awards recognise the contribution that paid advertising delivers to engagement, clicks, leads sales and ultimately profit, shining a light on the work being undertaken by paid media agencies which is best in class.
We’ve been nominated in the following categories:
📢 Shopping Ads Campaign Of The Year with Hayes Garden World
📢 Best Use Of Data with Patient Claim Line
📢 Best Small Paid Media Agency
The award nominations top off a busy month with January being our busiest month ever for new business and we welcomed five new clients into the fold at the start of February.
The new clients come off the back of our wins at the European Paid Media Awards where we took home:
📢 Retail Campaign Of The Year with Hayes Garden World
📢 Best Small Paid Media Agency
Look forward to seeing everyone at the awards night in London on March 15th and you can see the full list of nominations here
2023 is just three days in and already we are welcoming new clients to the Cedarwood fold. The end of 2022 saw us drive even stronger campaigns for our clients, while also taking home a number of UK Search Awards and we are now delighted to welcome some new clients onto our books for 2023, starting with our new paid media client, Cycle SOS.
Cycle SOS the cyclist’s national helpline is made up of a highly trained team of specialist personal injury lawyers, that has recovered millions of pounds for cyclists, through cycle accident claims over the past thirty years. Their specialists will support and advise you throughout the cycle accident claims process.
We’ll be working with Cycle SOS across Paid Media to help grow, develop and create new campaigns in their vertical, aimed at targeting cyclists who may have a compensation claim, or who may have been the victim of an accident through no fault of their own.
Our extensive experience across the legal paid media landscape and effective use of PPC puts us in a strong position to help build and grow the brand along with the challenging targets that have been set.
Paid Media Manager Anna Simpson said “We’re delighted to have Cycle SOS on board, our unparalleled experience in the legal sector means that we have the structure and knowledge to really take this business to the next level and we are look forward to working with the team to achieve their goals.”
Director Of Marketing at Cycle SOS, David Burke said “I was extremely impressed with how professional, well structured, and easy the onboarding process with Cedarwood. In a competitive market it is vital to be able to hit the ground running and generate leads and working with Anna, James and the team allowed us to do just that with minimal disruption or time needed from our internal teams.”
We look forward to working with Cycle SOS throughout 2023!
As 2018 draws to a close, we at Cedarwood are reflecting on what has been our most successful year to date. For both ourselves as a company, and for our clients, we have achieved exceptional business growth and development, and generally have a lot to shout about!
New client wins & successes
This year we have taken on a range of new and exciting clients, including the international brand design consultancy Elmwood and Ovo, the UK’s leading positive energy supplier. Our PPC campaigns have seen great success, increasing transactions for Casa Bella Furniture by 51.66% and revenue by 41.41% in the year period. Aided by the introduction of the new display campaign, we also accomplished increasing paid traffic for Patient Claim Line by 465.89%.
Always striving to stay current with marketing techniques, we were quick to utilize Google’s new creation of “Smart Shopping” which was introduced in the second half of the year. This has already seen great success, bringing in impressive revenue at 800% Return On Ad Spend for Hayes since its introduction in July. Our Smart Shopping campaign for Casa Bella also brought a fruitful 900% ROAS.
This year Cedarwood have continued to build strong media relationships, which we hope to maintain and evolve further in 2019. Through tactical content and outreach techniques we have secured numerous features for Hayes Garden World in high profile publications, including The Telegraph, The Independent, and The Daily Mail. Our link strategy has proven effective, and we have secured prime time TV coverage for key products, increasing brand visibility and relevance.
The Cedarwood team
In November, we were delighted to attend the Northern Ecommerce Awards. It was an honour to be involved and to have our progress recognised, as we were shortlisted for the Small Agency of The Year award for 2018. We were also thrilled to expand the Cedarwood family, and welcome three new members of the team – Anna, Ed and Alex. Each of them have brought their own unique skills and expertise, making our marketing abilities even stronger and more diverse. A bigger and better team calls for a bigger and better office space, so 2018 also involved upgrading the Cedarwood HQ and relocating to a shiny new office space.
Finally, our managing director Amanda has done some impressive work with Google Digital Garage this year. Providing training courses to marketers across the North West, she is sharing her invaluable expertise across the region, and doing Cedarwood Digital proud.
We would like to say a huge thank you to the whole team and to our wonderful clients who have made 2018 a sparkling and successful year for Cedarwood. Here’s to an even brighter 2019!
In 2018, Cedarwood Digital was shortlisted for The Northern E-commerce Awards – Small Agency of The Year 2018.
Speaking about the awards, Director Amanda Walls said:
“We are delighted to have been shortlisted in such a strong group of agencies for the Northern E-commerce Awards. The team has been working incredibly hard on our e-commerce campaigns and it is great to see their work gain the recognition it deserves.”
We were recognised for our work with Hayes Garden World which is one of the UK’s leading independent garden retailers. The team at Cedarwood Digital are still working hard to grow Hayes’ online presence through SEO optimisation, paid search and online media. And we’ve secured incredible results; Hayes has seen 23+ links achieved, 78 average domain rank and seen in 4 national daily newspapers. Check out our full Hayes Garden World case study for more details.
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