In Digital PR, the best campaigns don’t just happen; they’re carefully engineered to capture attention, spark conversation, and secure high-quality media coverage that resonates.
Why ranking for the wrong keywords can hurt your SEO
Often it can feel like SEO is ‘working’ but somehow not delivering real, commercial value (which defeats the point of investing in SEO at all).
Our top picks for the best valentines campaigns
Explore the creative ideas and standout moments that make these campaigns worth remembering.
How to track the long-term SEO impact of PR mention
Backlinks remain one of the clearest SEO signals from Digital PR, but volume alone doesn’t tell the full story.
How to integrate thought leadership into your PR strategy
The strongest thought leadership starts with real knowledge and experience.
How seasonality impacts bidding strategies beyond the obvious spikes
Seasonality in paid media is often reduced to predictable moments: Black Friday, Christmas, summer sales, or January resets.
Back to basics: what is SEO?
Search Engine Optimisation (SEO) is often talked about as a technical, complex discipline, but at its core, SEO is about two simple things: helping search engines understand your content, and helping users find your website.
How AI is transforming Digital PR (and how to use it without losing creativity)
Artificial intelligence is no longer a future trend in Digital PR; it’s already reshaping how campaigns are planned, executed, and measured.
Content for beginners
Search engines prioritise content that is relevant, valuable, and authoritative. Well-structured blog posts, landing pages, and on-site content help search engines understand what your business offers and who it serves.
Why more content won’t fix your SEO problem
Search has evolved. Algorithms are better at evaluating quality, intent alignment, and authority than sheer output. Publishing more content without addressing underlying structural weaknesses doesn’t accelerate growth, it often magnifies inefficiencies.
Google I/O 2026: What The Latest Search & Shopping Updates Mean For SEO
This year’s Google I/O 2026 made one thing very clear: Google Search is continuing its shift away from a traditional “10 blue links” experience and towards a far more AI-led, conversational and predictive ecosystem.
Technical Training @ Hive SEO Manchester
Hive SEO Manchester 2026 was split into two parts: a hands-on training day, followed by a full day of talks, panels, networking and plenty of SEO discussion.