The strongest thought leadership starts with real knowledge and experience.
How seasonality impacts bidding strategies beyond the obvious spikes
Seasonality in paid media is often reduced to predictable moments: Black Friday, Christmas, summer sales, or January resets.
Back to basics: what is SEO?
Search Engine Optimisation (SEO) is often talked about as a technical, complex discipline, but at its core, SEO is about two simple things: helping search engines understand your content, and helping users find your website.
How AI is transforming Digital PR (and how to use it without losing creativity)
Artificial intelligence is no longer a future trend in Digital PR; it’s already reshaping how campaigns are planned, executed, and measured.
Content for beginners
Search engines prioritise content that is relevant, valuable, and authoritative. Well-structured blog posts, landing pages, and on-site content help search engines understand what your business offers and who it serves.
Why more content won’t fix your SEO problem
Search has evolved. Algorithms are better at evaluating quality, intent alignment, and authority than sheer output. Publishing more content without addressing underlying structural weaknesses doesn’t accelerate growth, it often magnifies inefficiencies.
Google I/O 2026: What The Latest Search & Shopping Updates Mean For SEO
This year’s Google I/O 2026 made one thing very clear: Google Search is continuing its shift away from a traditional “10 blue links” experience and towards a far more AI-led, conversational and predictive ecosystem.
Technical Training @ Hive SEO Manchester
Hive SEO Manchester 2026 was split into two parts: a hands-on training day, followed by a full day of talks, panels, networking and plenty of SEO discussion.
Cedarwood Win Eight European Search Awards
Lovely night at the European Search Awards with Cedarwood taking home a total of EIGHT awards including Best Integrated Search Agency! ✨
![[blog]_[How to Turn One Piece of Content into Several Marketing Assets]_[Blog Picture]](https://cedarwood.digital/wp-content/uploads/2025/11/Copy-of-Copy-of-wpimage-id13321width562pxheightautosizeSluglargelinkDestinationnone-figure-classwp-block-image-size-large-is-resizedimg-srchttpscedarwood.digitalwp-contentuploads202-2-900x506.png)
How to Turn One Piece of Content into Several Marketing Assets
One well-crafted blog, video, guide, or report can be broken down into several different marketing assets.
![[blog]_[One of our recent Paid Media campaigns!]_[Blog picture]](https://cedarwood.digital/wp-content/uploads/2025/10/Copy-of-blog-sneak-peak-template-1-900x506.png)
One of our recent Paid Media campaigns!
Written by one of our Paid Media Executives, Arabella Manson.
![[blog]_[Top 15 AI Statistics We Think You Should Know About. ]_[Blog Picture]](https://cedarwood.digital/wp-content/uploads/2025/09/ae90d5ad2dbf801566de2ee0b13ca056e0d46427_9abc72c4bd548a8bf8c7adf6af55e6416adfa44b_linkedin-900x506.png)
Top 15 AI Statistics We Think You Should Know About.
As AI continues to evolve and shape industries, companies that adopt and understand it will be better positioned to innovate, stay competitive, and meet growing customer expectations.