To help you secure product placements in top-tier publications, this blog will outline reactive and proactive tactics, as well as how you can prepare an effective product placement pitch.
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PPC Talks – Head Of Paid Social Anna’s Talk With Digital Superchats
Make Performance Max work for your business goals – breaking down the complexities of Performance Max with an actionable framework to help in-house marketers and paid media professionals.
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Digital Marketing Careers – Director Amanda’s Talk With Loreto College
From emerging industry trends to the in-demand skills employers are looking for, Amanda provided insights to help students navigate the opportunities available as well as increase their awareness of career areas that require growth.
![[blog]_[ ppc talks]_[Blog Pictures]](https://cedarwood.digital/wp-content/uploads/2025/02/Copy-of-Digital-Marketing-Careers-Director-Amandas-Talk-With-Loreto-College-1-900x506.png)
PPC Talks – Head Of Paid Social Anna’s Talk With The Go! Network
On the 30th of January, our Head of Paid Media & Operations, Anna Simpson, spoke at a virtual workshop about challenging the biggest PPC myths and unlocking smarter strategies for PPC success, courtesy of The Go! Network.
Anna’s talking points included:
- Why do some brands believe they can manage PPC without external expertise, and what’s the reality?
- What’s the best approach to aligning PPC efforts with overall business goals?
- How do you determine the right budget for PPC campaigns, especially for smaller businesses?
If you fancy a listen to these expert insights, practical takeaways, and real-world case studies, check out the workshop here.
Also, if you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!
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Manchester DM #4 – B2B, SEO Reality Checks and the Skills Most Managers Miss
Agency, in-house, freelance, junior, senior – everyone’s got something to share, and that’s exactly what we set this up for.
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Cedarwood Wins SIX UK Search Awards
We are over the moon to announce that we won SIX UK Search Awards at the event last Wednesday – a great way to finish off a record year in 2024! 🎉
On the night we took home:
🏆 Best Small PPC Agency
🏆 Best Small Integrated Agency
🏆 Best SEO Agency (Silver)
🏆 Best Use Of Search (Healthcare) – Patient Claim Line
🏆 Best Low Budget PPC Campaign – Salt Of The Earth
🏆 Best Use Of Search B2C (PPC) – Salt Of The Earth
2024 has been a great year for us as we continue to grow from strength to strength, improving partnerships with our existing clients while growing each of our departments in turn so it’s great to have been recognised in particular for the agency awards which are testament to this.
It was a great evening all round and we are already looking forward to 2025!
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Manchester DM #3 – Data, SERPs and the Trust Factor
Manchester DM is about real conversations, smart ideas, and building a community where marketers can actually learn from each other.
BrightonSEO October 2024: Key takeaways
If you couldn’t make it to the conference or found yourself torn between conflicting talks, this blog is for you. Read on for a comprehensive overview of my most impactful sessions from BrightonSEO.
How To Add Negative Keywords To Performance Max Campaigns
There are currently two methods for adding negative keywords, with a third coming very soon.
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5 Steps To Increase Your Organic Click-Through Rate
Organic click-through rate (CTR) is the number of users who click on your website in the SERPs.
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How To Tackle A Loss In Organic Traffic
If you have noticed a drop in your organic traffic, don’t panic as there are steps you can take to find out what has happened and how you can recover your rankings and traffic in order to increase conversions.
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The Value Of External Link Building In Enhanced E-E-A-T
By prioritising E-E-A-T, Google aims to deliver search results that users can confidently rely on for trustworthy and valuable information.