Case Study:
Patient Claim Line
Data-Led Campaign
Using Free Data To Analyse A Relevant Topic For Our Client Delivering Leads & Top Tier Links
The Project
Patient Claim Line are one of the UK’s leading medical negligence law firms. As part of this project we wanted to undertake a data-led campaign which was closely tied to the core topic but would also garner widespread media coverage. As such, we identified upcoming CQC data which would outline the best and worst rated NHS hospitals in England and decided to use this data as an opportunity to tackle not only a national, but also regional issue in the press.
Our Approach
Our approach consisted of:
Analysing the CQC data to identify where the best and worst performing NHS hospitals were based on their ratings (requires improvement, inadequate etc…)
Identifying which areas and regions had the worst performing hospitals and also creating a map to demonstrate this to make it more appealing visually to journalists
Outlining key findings to give it an overall newsworthy angle – in this case that 49% of NHS hospitals either “requires improvement” or “inadequate”
Deep diving into region-specific data and creating unique outreach angles which appealed to journalists from a regional perspective
Creating multiple media pitches utilising different angles of the data to ensure that it remained relevant to both the client and the journalist
Outreaching the content slowly over a period of 6-8 weeks to ensure maximum impact including tying this in with topical events including the budget where there was heavy discussion over NHS funding
Our Coverage
TOP TRUSTS Interactive maps reveal best and worst hospitals as Starmer lays bare ‘broken’ NHS with thousands of avoidable deaths
INTERACTIVE maps show the best and worst rated hospitals across England - as Sir Keir Starmer vows to overhaul the "broken" NHS.
The UK's 'best' and 'worst' hospitals as Keir Starmer insists NHS is broken
The Care Quality Commission (CQC) has ranked the UK's hospitals revealing the best and worst-performing health centres, with the help of Patient Claim Line.
Britain's WORST hospitals revealed in new official data... so how does yours rate?
Nearly half of NHS hospitals in England aren't meeting basic standards set by healthcare watchdogs, a shocking analysis has revealed.
Digital Health Coffee Time Briefing
Nearly half (49%) of NHS hospitals in England are rated as ‘Requires Improvement’ or ‘Inadequate’ by the CQC, according to data from Patient Claim Line.
Testimonial
The Digital PR team at Cedarwood are second-to-none. I have worked with numerous agencies in the past who have offered a service such as this, but never received such excellent results.
The team have a very sophisticated approach, working closely with the internal SEO experts to ensure that all links generated are of a high quality and pass value onto our domain.
The Digital PR team have an excellent understanding of our (numerous) brands, and are capable of taking sometimes quite a dry subject matter and turning this into compelling campaigns that are popular with mainstream press. We regularly feature in publications such as The Daily Mail, The Express, The Sun and Manchester Evening News – all with links back to our website, which is a challenge many other agencies are nervous to tackle.
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