WINNER:
Best Small Ecommerce Agency
WINNER:
Best Small Ecommerce Agency
WINNER:
Best Small Ecommerce Agency
WINNER:
Best Medium Ecommerce Agency
Award-Winning
Ecommerce Agency Manchester
UK Medium Ecommerce Agency Of The Year 2024 at the UK Ecommerce Awards
UK Small Ecommerce Agency Of The Year 2021/2022/2023 at the UK Ecommerce Awards
Ecommerce Experts
4x UK Ecommerce Awards agency winners we know our stuff when it comes to ecommerce and have a track record of great studies to prove it.
Whether it’s PPC, SEO or Digital PR we are on hand to help you out with cutting edge strategies that help you be seen and be found in the places that you need to be.
Your Remote Digital Team
Our SEO, PPC and Digital PR experts act as an extension of your in-house marketing team. We get to know the nuts and bolts of your business so that we can understand the best way to help you, not just as a client but as colleagues. Your goals are our goals which is why so many of our clients consistently work with us.
Digital Marketing Specialists
We’re experts in SEO and PPC; the fundamental factors needed for a successful ecommerce campaign. What’s more, we have a dedicated PR team who can get your products featured in the press and media. Our combined experience and expertise in digital marketing means we have the skills required to make your online store rank.
Award-Winning Expertise. Recognised at the UK & European Search Awards For Best PPC Agency, Best Integrated Agency & Best SEO Agency. 4X UK Ecommerce Awards winner.
Over 40 year’s combined experience across the team delivering top quality campaigns both on-site and off-site.
Official Google Partner and Microsoft Partner – your campaigns benefit from the latest insights and platforms.
What Is An Ecommerce Marketing Agency?
Content Reviewed & Fact Checked By Amanda Walls, Director
Content Updated: 30/07/2025
Ecommerce – a term that barely existed 20 years ago – is now at the very heart of retail in the UK. By 2020, around 81% of the population were shopping online, and that number has only continued to grow. For businesses in Manchester and across the UK, selling online is no longer optional; it’s a vital part of staying competitive in an increasingly digital world. But with so many brands competing for the same customers, simply having an online store isn’t enough — you need a smart, targeted strategy to cut through the noise.
That’s where working with a specialist ecommerce agency in Manchester can make all the difference. We don’t just help you market your store — we create tailored strategies designed to increase visibility, attract the right audience, and convert browsers into loyal customers. Our expertise covers the full spectrum of ecommerce marketing, including:
Search Engine Optimisation (SEO) – Optimising your site’s structure, product pages, and content to rank higher for the terms your customers are searching for.
Paid Search & Shopping Ads – Driving targeted traffic to your store through high-converting Google Ads and Shopping campaigns.
Paid Social Campaigns – Using platforms like Facebook, Instagram, and TikTok to reach new audiences and retarget engaged shoppers.
Local SEO – Making sure your store appears in local Manchester searches, ideal for ecommerce brands with a regional focus or physical presence.
Digital PR & Link Building – Securing high-authority media coverage to build both brand trust and organic search performance.
By partnering with our Manchester-based ecommerce marketing team, you gain access to industry specialists who live and breathe ecommerce. We take the time to understand your business, your market, and your goals, so every campaign we run is laser-focused on delivering measurable results. Whether you’re a Manchester start-up looking to make your first online sales or an established national retailer aiming to scale, we’ll help you stand out in a crowded marketplace — and turn clicks into customers.
To find out more about SEO for Ecommerce see our guide here
Working With Market Leading Brands...
From medium-sized businesses through to large multinationals (and internationals!) we've
worked with a range of clients to deliver great results.
Why Choose Cedarwood As Your Ecommerce Agency?
As a Manchester-based ecommerce agency, we take a truly hands-on approach to every project. Every aspect of your ecommerce marketing is handled directly by the specialist working on it – no passing work down a chain or hiding behind account managers. If you’re running a PR campaign, the person planning and executing it will be the same person you speak to. The same goes for SEO, PPC, content marketing and any other channel we manage. This direct, personal approach means we act as an extension of your in-house team, keeping communication open and explaining every decision so you always know why we’re doing what we do.
Our ecommerce services are transparent, measurable, and tailored to your business goals. We know that online retail moves at an incredible pace, so agility and speed are at the core of our process. Whether it’s jumping on the latest trend, reacting to competitor activity, or launching a new campaign in record time, we make sure your brand stays ahead of the curve.
We also bring deep, proven experience in working with ecommerce businesses – particularly large independent retailers who need to compete with major household names. Our current client roster includes the UK’s largest online garden furniture retailer, a leading watch retailer, a top sunglasses brand, a national musical instruments store, and a bespoke wooden furniture specialist. In every case, we’ve helped these brands take on – and outperform – the big players in their industry. We’re not afraid of a challenge, and we have the track record to prove it.
Keep up to date with the latest ecommerce techniques with our ecommerce checklist.
That Make Your Business Stand Out...
Don't take our word for it - hear what our clients have to say!
Ecommerce Agency Services
SEO
Being seen in the search engine results pages is essential to drive growth. Alongside website audits and technical SEO analysis, we devise thorough strategies to increase visibility for your online store. We track any changes to consistently deliver measurable results.
PPC
Paid advertising, or Google Ads, is a popular approach for ecommerce businesses. Shopping ads are seen by millions of users and, with targeted ads, conversions can be much higher. Our experts steer your business towards the right type of paid advertising.
Digital PR & Outreach
As a results driven ecommerce agency, we know achieving national coverage can be invaluable. Our PR team has worked with retailers to generate press features and secure product placements with national publications like HuffPost and The Daily Mail.
Paid Social
Paid Social Advertising whether done through Meta Platforms, LinkedIN, Twitter or any other medium is a great way to get your product in front of an audience.
In addition to brand awareness, you can also use Paid Social to drive direct sales across your website.
Google Analytics
Understanding and applying Google Analytics techniques to your ecommerce business can turn sales into ‘sold out’. Ecommerce services from Cedarwood Digital include tangible KPIs so we can monitor what works and do more of it.
Local SEO
Local SEO optimisation can be invaluable if you are trying to drive footfall into your physical store.
By optimising for Local SEO we work with your search results & Google My Business listings to promote your product to a local audience, or people who may be searching to buy it online or in-store.
Your Ecommerce Agency Team
Meet your team of Manchester-based ecommerce experts.
What Are The Benefits Of Using An Ecommerce Agency?
Ecommerce in the UK has become a retail powerhouse. Online sales reached a record-breaking £127 billion in 2024, the highest annual figure outside the pandemic years. That accounts for approximately 30% of all UK retail spend, up from just 21.6% in 2019. This historic growth underscores an essential truth: whether you’re multichannel or online-only, ecommerce is not a trend. It’s the new reality and it’s still accelerating.
At the same time, forecasts show UK ecommerce continues to climb. The market is projected to reach £176 billion in online sales by 2029, accounting for 32% of total retail spend. Meanwhile, 87% of UK consumers now shop online regularly, a staggering majority that confirms the urgency of having a strong, future-proof ecommerce marketing strategy.
That’s why elevating your ecommerce marketing isn’t optional, it’s essential. You don’t just want to launch and hope, you need to plan, act and sustain. A bespoke ecommerce strategy equips you with short-term traction and long-term resilience. Through tailored analysis and ongoing support, we help you identify shifts in consumer behavior, tap into emerging digital channels and stay competitive in an ever-evolving market.
Partnering with an ecommerce agency in Manchester amplifies your ability to maximise every opportunity. We ensure you’re not just using the right channels but that they’re working together efficiently to drive the highest return on ad spend (ROAS). From search ads to SEO, PR to paid social, we fine-tune your mix to boost visibility, conversions and customer loyalty in a smart, strategic and results-driven way.
Digital PR For Ecommerce
Digital PR is generally thought of as the process of building links into your website. This is an invaluable tool in improving the trust signals of your site and increasing its SEO.
More than that though, digital PR secures coverage for your ecommerce store, increasing visibility and improving conversion rates. At Cedarwood Digital we focus on creative PR campaigns that land. We’ve secured exposure in high profile newspapers, magazines and online publications. Alongside product placement and thought leadership, we create engaging content that editors and audiences want to see. More people talking about your product or service means more people to buy it.
We've got our ecommerce clients featured on:
A Complete Ecommerce Package
In 2024, ecommerce will account for a third of all retail sales. Which is why it’s becoming ever more important to have a keen ecommerce strategy to get ahead of the competition. As an experienced SEO, PPC and digital PR agency, we specialise in every aspect of ecommerce. Our combined knowledge and expertise of each specialism will get your business noticed and, most importantly, generate significant ROIs.
There is no one-size-fits-all approach to e-commerce. Your product, target market and end goal will vary. Our ecommerce services assess the best options to suit your business. From there we create a tailor-made ecommerce solution using a combination of the right channels.
Auditing Your Ecommerce Marketing
If the 2020 pandemic taught us anything, it’s that an online presence is crucial for business survival in a changing customer landscape. So, make sure your business can be seen where it needs to be with one of our ecommerce website audits.
Our website audits look at:
- Technical aspects like speed and user friendliness
- Trust, authority and expertise – why should customers buy from you over competitors?
- Keyword rankings – are you visible for the search terms you want?
- Backlinks – are websites linking to your website to demonstrate the value of your products or services?
- Ranking opportunities – how can Cedarwood grow your online visibility?
Following an audit we suggest ways to improve, and propose content and campaign ideas to grow your website and revenue.
Content That Converts
At Cedarwood Digital, we create ecommerce content that stands out in the competitive Manchester market. Our content marketing team develops creative campaigns designed to capture attention, earn media coverage and make your products and brand part of the conversation. Using detailed content gap analysis, we identify opportunities to strengthen your ecommerce presence, improve product and category visibility, and connect with the customers who matter most.
Alongside compelling campaign ideas, we provide proven copywriting services tailored for ecommerce businesses in Manchester and beyond. This includes blog posts that attract organic traffic, thought leadership articles that position your brand as an authority, and optimised category and product copy that converts visitors into buyers. By combining targeted keywords with high-quality writing and strategic outreach, we help ecommerce brands improve their search rankings, increase online visibility and drive more sales.
Why Upscale Your Ecommerce Strategy?
The ecommerce market in Manchester and across the UK has never been more competitive. Consumer expectations are higher than ever, with shoppers demanding fast, seamless experiences, personalised product recommendations and consistent communication across every channel. If your ecommerce strategy is standing still, your competitors are already moving ahead.
Upscaling your ecommerce strategy means going beyond basic online selling. It is about refining every stage of the customer journey, from attracting high-intent traffic to converting visitors into loyal buyers. This can involve improving your website’s search visibility, running smarter PPC campaigns, enhancing product page copy, investing in digital PR or optimising your social media advertising. By working with a specialist ecommerce agency in Manchester, you gain access to the tools, expertise and data-driven insights needed to make these improvements quickly and effectively.
An experienced ecommerce agency understands the nuances of selling online in a fast-moving marketplace. We analyse your current performance, identify untapped opportunities and implement strategies designed to increase revenue, improve return on ad spend (ROAS) and build long-term customer loyalty. Whether you are a Manchester-based start-up looking to scale or an established retailer aiming to dominate your sector, upscaling your ecommerce strategy is the key to staying relevant and competitive.
Ecommerce Case Studies
Rimmers Music
Ecommerce
Growing musical instrument sales by improving organic visibility for a key range of products & ranges.
⚡️ 450 Top 3 Ranking Positions
⚡️ 43% Increase In Top 10 Rankings YOY
⚡️100+ Links Built
Hayes Garden World
Ecommerce
Growing an online presence to become one of the UK's leading independent garden furniture retailers.
⚡️ 120+ Links Achieved
⚡️ 2 Million Additional Users
⚡️ 965 Top 3 Ranking Keywords
Watches2U
Ecommerce
Growing a national and international SEO campaign to help grow sales in over 31 markets worldwide.
⚡️ 82+ Links Achieved
⚡️ 47% Increase In Top 10 Rankings
⚡️ 423 Top 3 Ranking Keywords
The Electronic Cigarette Company
B2C
Driving Visibility And Sales For One Of The UK's Leading Vaping Retailers
⚡️ 15% Increase In Top 3 Keywords
⚡️ Top 5 Rankings For "Elf Bar"
⚡️69+ Links Acquired
Find out more from our Ecommerce experts.
Latest News From Our Ecommerce Team
Ecommerce Agency Manchester FAQs
Content Reviewed & Fact Checked By Amanda Walls, Director
Content Updated: 30/07/2025
An e-commerce agency specialises in helping businesses develop, manage, and optimise their online stores to drive sales and enhance customer experience. These agencies offer a wide range of services that cater to the specific needs of e-commerce businesses, from website design and development to digital marketing and ongoing maintenance. Their primary goal is to create an online shopping environment that is not only visually appealing but also user-friendly and effective in converting visitors into customers. This often involves implementing features like secure payment gateways, streamlined checkout processes, and mobile optimisation to ensure that the online store performs well across all devices.
Beyond the technical aspects of building and maintaining an e-commerce website, an e-commerce agency also focuses on driving traffic to the site through various digital marketing strategies. These can include search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content creation. The agency works to ensure that your products are visible to potential customers, using targeted marketing campaigns to attract the right audience and encourage repeat purchases. By analysing customer behaviour and market trends, the agency can continually refine these strategies to improve performance and maximise return on investment.
In addition to development and marketing, an e-commerce agency often provides ongoing support and analytics to help businesses scale and adapt to changing market conditions. This includes monitoring site performance, managing inventory, and using data-driven insights to make informed decisions about product offerings, pricing strategies, and customer service enhancements. An e-commerce agency’s expertise allows businesses to stay competitive in the fast-paced online marketplace, ensuring that their online store not only meets current demands but also evolves to meet future growth opportunities.
Driving traffic to your e-commerce site requires a multifaceted approach that combines various digital marketing strategies to attract and engage potential customers. One of the most effective methods is search engine optimisation (SEO), which involves optimising your website’s content and structure to improve its visibility in search engine results. By targeting relevant keywords, enhancing site speed, and ensuring mobile-friendliness, you can increase the chances of your site appearing higher in search results, making it easier for customers to find you when searching for products you offer. Additionally, creating high-quality, informative content such as blog posts or product guides can help attract organic traffic and establish your site as an authority in your niche.
Another key strategy is leveraging paid advertising, such as pay-per-click (PPC) campaigns on platforms like Google Ads and social media channels. PPC allows you to target specific demographics, locations, and interests, ensuring that your ads reach the most relevant audience. Social media advertising, in particular, can be highly effective for e-commerce sites, as it enables you to showcase your products visually and engage directly with potential customers. Retargeting ads, which display your products to users who have previously visited your site, can also be a powerful tool to encourage repeat visits and increase conversions.
In addition to SEO and paid advertising, building a strong presence on social media and through email marketing can significantly boost traffic to your e-commerce site. Regularly posting engaging content on social media platforms, running promotions, and collaborating with influencers can help you reach a broader audience and drive traffic to your site. Email marketing is another valuable tool, allowing you to maintain direct communication with your customers by sending them personalised offers, product updates, and newsletters. By consistently nurturing your customer base and providing them with reasons to return to your site, you can create a loyal following that drives ongoing traffic and boosts sales.
SEO and PPC are both excellent ways to grow your ecommerce store. SEO has a lower initial outlay than paid advertising and, if you are ranking highly in the SERPs, your website will be shown to millions of potential users. PPC, meanwhile, shows your ecommerce store to people specifically looking for what you sell. When used together as part of a bespoke ecommerce package, they work successfully to achieve measurable ROIs.
Whilst Google Shopping Ads are a great way to get noticed, there are never any certainties. Trialling different methods is the best way to find out what works for your individual ecommerce business. Using Google Analytics to regularly analyse the results of your campaigns will ensure you keep doing what works and replace anything that doesn’t.
Mcommerce is the term for mobile shopping. So anytime a consumer users a phone or device to shop online, it’s known as mcommerce. By 2024, mcommerce will make up one fifth of all online sales which means it’s an area that shouldn’t be overlooked when considering your ecommerce strategy.
Ecommerce is a specialism and using an agency that has a proven track record in this field is a great way to ensure that you are working with industry leading experts who can introduce you to the latest products and ways of working.
In addition to being up to date with all the latest products it’s likely that they have a good familiarity with different ecommerce CMS systems and how SEO works uniquely in areas like product category pages and individual product pages. By working closely with ecommerce specialists you can learn a lot from projects they’ve worked with in the past and allow them to apply best practice, ideas and new approaches across your campaigns for great results.
Yes. We work across leading platforms including Shopify, Magento/Adobe Commerce, and WooCommerce, tailoring design, development, and digital marketing to suit your platform and product range. By focusing on platforms we know well, we deliver scalable, high-performance ecommerce solutions.
Ecommerce SEO results typically take 3–6 months, depending on competition, product catalogue size, technical baseline, and backlink profile. Paid channels can drive quicker initial traffic, but the goal is sustainable organic growth over time.
Our Accreditations
