Ecommerce Agency Manchester

Driving traffic to your e-commerce site requires a multifaceted approach that combines various digital marketing strategies to attract and engage potential customers. One of the most effective methods is search engine optimisation (SEO), which involves optimising your website’s content and structure to improve its visibility in search engine results. By targeting relevant keywords, enhancing site speed, and ensuring mobile-friendliness, you can increase the chances of your site appearing higher in search results, making it easier for customers to find you when searching for products you offer. Additionally, creating high-quality, informative content such as blog posts or product guides can help attract organic traffic and establish your site as an authority in your niche.

Another key strategy is leveraging paid advertising, such as pay-per-click (PPC) campaigns on platforms like Google Ads and social media channels. PPC allows you to target specific demographics, locations, and interests, ensuring that your ads reach the most relevant audience. Social media advertising, in particular, can be highly effective for e-commerce sites, as it enables you to showcase your products visually and engage directly with potential customers. Retargeting ads, which display your products to users who have previously visited your site, can also be a powerful tool to encourage repeat visits and increase conversions.

In addition to SEO and paid advertising, building a strong presence on social media and through email marketing can significantly boost traffic to your e-commerce site. Regularly posting engaging content on social media platforms, running promotions, and collaborating with influencers can help you reach a broader audience and drive traffic to your site. Email marketing is another valuable tool, allowing you to maintain direct communication with your customers by sending them personalised offers, product updates, and newsletters. By consistently nurturing your customer base and providing them with reasons to return to your site, you can create a loyal following that drives ongoing traffic and boosts sales.

SEO and PPC are both excellent ways to grow your ecommerce store. SEO has a lower initial outlay than paid advertising and, if you are ranking highly in the SERPs, your website will be shown to millions of potential users. PPC, meanwhile, shows your ecommerce store to people specifically looking for what you sell. When used together as part of a bespoke ecommerce package, they work successfully to achieve measurable ROIs.

Whilst Google Shopping Ads are a great way to get noticed, there are never any certainties. Trialling different methods is the best way to find out what works for your individual ecommerce business. Using Google Analytics to regularly analyse the results of your campaigns will ensure you keep doing what works and replace anything that doesn’t.

Mcommerce is the term for mobile shopping. So anytime a consumer users a phone or device to shop online, it’s known as mcommerce. By 2024, mcommerce will make up one fifth of all online sales which means it’s an area that shouldn’t be overlooked when considering your ecommerce strategy.

Ecommerce is a specialism and using an agency that has a proven track record in this field is a great way to ensure that you are working with industry leading experts who can introduce you to the latest products and ways of working. 

In addition to being up to date with all the latest products it’s likely that they have a good familiarity with different ecommerce CMS systems and how SEO works uniquely in areas like product category pages and individual product pages. By working closely with ecommerce specialists you can learn a lot from projects they’ve worked with in the past and allow them to apply best practice, ideas and new approaches across your campaigns for great results.