Copy of Digital Marketing Careers - Director Amandaโ€™s Talk With Loreto College (1)

PPC Talks – Head Of Paid Social Annaโ€™s Talk With Digital Superchats

On the 14th of January, our Head of Paid Media & Operations,ย Anna Simpson,ย spoke at Digital Superchats #15 – Paid Media Strategy & Performance Edition.ย 

Her talk was titled โ€œMaking Performance Max Work For Your Business Goalsโ€ and broke down the complexities of Performance Max, offering an actionable framework to help in-house marketers and paid media professionals align these campaigns with clear business objectives. The focus was on practical strategies that empower teams to guide PMaxโ€™s automated learning to outcomes that matter. Also covered was how to structure campaigns, optimise assets, and set metrics that map directly to business priorities, thereby giving you the tools to make PMax work for your brandโ€™s specific path. Lastly, Anna covered how to align PMax with todayโ€™s goals, exploring what is next for automation in paid media and how to prepare for Googleโ€™s evolving ecosystem, setting the stage for a more strategic and impactful use of PMax.ย 

Key takeaways include:ย 

  • How to gain a straightforward, no-nonsense understanding of Performance Max and how it operates across Googleโ€™s ecosystem.
  • Understanding how to set up Performance Max campaigns that align closely with specific business objectives, ensuring automation supports your unique goals.ย 
  • Learning actionable techniques for optimising campaign structure, assets, and targeting to guide Performance Maxโ€™s automation towards meaningful results, from driving revenue to increasing brand visibility.ย 

Want to attend future Digital Superchats? Check out their On Demand Eventsย here.

If you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!

Digital Marketing Careers - Director Amandaโ€™s Talk With Loreto College

Digital Marketing Careers – Director Amandaโ€™s Talk With Loreto College

This past Thursday our director, Amanda Walls, did a talk at Loreto College to share her expertise on how students can kick-start their careers in digital marketing! 

From emerging industry trends to the in-demand skills employers are looking for, she provided insights to help students navigate the opportunities available as well as increase their awareness of career areas that require growth. 

Specific topics covered include:

  • Building your foundation – exploring areas like SEO, social media marketing, content marketing, and PPC, and starting with free resources like Google Skillshop and HubSpot Academy
  • Gaining practical experience – considering a side project to test-launch a blog or social media page to experiment with strategies in a low-risk setting.
  • Getting certified – boosting your resume with free certifications in Google AdsMeta Ads Manager, and Hubspot Content Marketing.
  • Networking & learning from others – connecting with industry professionals, joining groups, and sharing insights to grow your visibility, as well as attending events to learn from industry experts.
  • Staying curious & updated – considering that learning does not end when you leave education and keeping up with experts for tips and trends, as well as skimming marketing newsletters and websites for up-to-date information.
  • Understanding transferable skills – you will have a skill set that you’ve developed for digital marketing without even realising it. Think about your emotional intelligence, interactions with peers, and the way that you complete work. All of this is transferable into a new role and it’s about identifying how to transfer it!  

โ€œThese talks are so rewarding to be able to give back to the community and as a business who hires a lot of graduates and helps them get their foot in the door of the industry, we are well-placed to be able to give them the information that they need!โ€ – Amanda. 

If you would like us to come and deliver a talk like this at a school or college near you then please get in touch! 

Also, check out our Manchester DM events for upcoming, free industry learning opportunities! 

If you are interested in any other Cedarwood news or marketing tips, check out our blog pageย hereย and have a read!

Copy of Digital Marketing Careers - Director Amandaโ€™s Talk With Loreto College

PPC Talks – Head Of Paid Social Annaโ€™s Talk With The Go! Network

On the 30th of January, our Head of Paid Media & Operations, Anna Simpson, spoke at a virtual workshop about challenging the biggest PPC myths and unlocking smarter strategies for PPC success, courtesy of The Go! Network

Annaโ€™s talking points included: 

  • Why do some brands believe they can manage PPC without external expertise, and whatโ€™s the reality? 
  • Whatโ€™s the best approach to aligning PPC efforts with overall business goals?
  • How do you determine the right budget for PPC campaigns, especially for smaller businesses?
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If you fancy a listen to these expert insights, practical takeaways, and real-world case studies, check out the workshop here

Also, if you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!

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Cedarwood Wins SIX UK Search Awards

We are over the moon to announce that we won SIX UK Search Awards at the event last Wednesday – a great way to finish off a record year in 2024! ๐ŸŽ‰

On the night we took home:

๐Ÿ† Best Small PPC Agency
๐Ÿ† Best Small Integrated Agency
๐Ÿ† Best SEO Agency (Silver)
๐Ÿ† Best Use Of Search (Healthcare) – Patient Claim Line
๐Ÿ† Best Low Budget PPC Campaign – Salt Of The Earth
๐Ÿ† Best Use Of Search B2C (PPC) – Salt Of The Earth

2024 has been a great year for us as we continue to grow from strength to strength, improving partnerships with our existing clients while growing each of our departments in turn so it’s great to have been recognised in particular for the agency awards which are testament to this.

It was a great evening all round and we are already looking forward to 2025!

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Director Amanda On The Main Stage At Brighton SEO

Having attended Brighton SEO for over a decade now, I can safely say that itโ€™s one of the best, if not the best SEO conference in the world, so I was absolutely delighted when asked to speak on the main stage this year covering the topic โ€œSEO For YMYL Websitesโ€

For those of you that donโ€™t know what YMYL is, it stands for โ€œYour Money Your Lifeโ€ and itโ€™s a term that was coined by Google to cover websites that can have an impact on someoneโ€™s money or life. At Cedarwood, we specialise in working with companies like this and with years of experience building links in particularly tricky industries i.e. gaming, vaping, medical, legal so it was great to be able to share some knowledge about this with the community.

So what were some of the key takeaways from the talk?

  • User intent is key – matching user intent plays a huge role in the YMYL space and itโ€™s really important that we are keeping this in mind. This ties in really well with the idea of creating a โ€œsatisfying amount of contentโ€ – that is the right amount of content for a user, not a certain number of words, to answer the questions/queries they might have and allow them to make an informed decision
  • Reputation is important –ย  in particular your external reputation. Google yourself – see what people are saying about you and make sure that you work to build your reputation with effective Digital PR – this will go a long way to helping what people have to say about you and also what Google are seeing being said about you
  • Showcase your trust signals – whether itโ€™s through industry accreditations or simply by telling people why they should trust you, showcasing this on your website and on external websites plays an important role on building those all important E-E-A-T signals
  • And on the topic of E-E-A-T, making sure that it shines through in everything that you do. Google have openly stated that for YMYL websites they place a heavier weight on E-E-A-T signals so itโ€™s important that those are showcased at every opportunity
  • Finally, making sure that the look and feel of your content matches the expertise of it – thereโ€™s no point having great content only for it to look โ€œamateurishโ€ – take time to consider the way content is displayed and that it matches the expertise you are showcasing.

I had a great time in Brighton, got to meet some fantastic people and hear from some thought leaders across the industry.

You can find a link to my full slide deck here: https://www.slideshare.net/slideshow/amanda-walls-brighton-seo-seo-for-ymyl-websites-9pptx/267570020

Until October!

How we delivered 100+ top tier links by jumping on a trending topic.

Cedarwood Take Home 4 Northern Digital Awards!

Weโ€™re delighted to share our success at the Northern Digital Awards last week! 

We attended the awards ceremony here in Manchester on Thursday and were awarded:ย 

๐Ÿ…Search Agency Of The Year

๐Ÿ…Best SEO Campaign (Patient Claim Line)

๐Ÿ…Best Digital Marketing Campaign – B2C (Little Loans)

๐Ÿ…Best Digital Marketing Campaign – Finance (Cash Lady)

We are so pleased with this outcome, especially given the tough competition from a host of esteemed agencies. Itโ€™s really exciting to see our hard work this year recognised through such respected awards.

Hereโ€™s what the judges had to say:

Thank you to our clients for another successful year, and a huge well done to the team for their efforts! 

How we delivered 100+ top tier links by jumping on a trending topic. (2)

Cedarwood Digital Nominated For 6 Northern Digital Awards

We are so happy to share that we have been nominated for six Northern Digital Awards 2024 nominations. As we approach the end of our best year yet at Cedarwood, it is so great to see our hard work recognised.

We have been nominated for:


โญ Best Digital Marketing Campaign – Finance
โญ Best Digital Marketing Campaign – B2C
โญ Best SEO Campaign
โญ Search Agency Of The Year
โญ Integrated Search Agency Of The Year
โญ Best Small Digital Agency Of The Year

In 2022 we were awarded Silver for Best Small Digital Agency Of The Year and look forward to hopefully taking home another award in 2024! ๐Ÿ†

Congratulations to the other nominees and a huge well done to our team at Cedarwood Digital. ๐Ÿ‘

We look forward to seeing everyone at the ceremony on the 25th of January. You can see the full shortlist here: https://northerndigitalawards.com/2024-shortlist/

How we delivered 100+ top tier links by jumping on a trending topic. (1)

Cedarwood Win UK Ecommerce Agency Of The Year!

We’re delighted to announce that we took home the UK Ecommerce Agency Of The Year award at last night’s UK Ecommerce Awards, to add to the awards that we have won at this event over the last two years!

We also had some great feedback from the judges on our entry:

Congratulations to all of the staff & our clients on a successful year in 2023!

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Cedarwood Nominated For 12 UK Search Awards!

What a great way to end the week! โšก๏ธ – We’re delighted to announce that Cedarwood has been nominated for 12 UK Search Awards after our best year ever for digital marketing performance.

The nominations follow on from our success last year where we won:

๐ŸŽŠ Best Use Of Search (Finance)

๐ŸŽŠ Best Use Of PR In Search (Silver)

๐ŸŽŠ Best SEO Agency (Silver)

We have been nominated for:

๐Ÿ’ฅ Best Use Of Search (Finance) x2

๐Ÿ’ฅ Best Use Of Search (Retail PPC)

๐Ÿ’ฅ Best Use Of Search (B2C)

๐Ÿ’ฅ Best Use Of Search (Health)

๐Ÿ’ฅ Best Use Of Content Marketing

๐Ÿ’ฅ Best Use Of PR In Search x2

๐Ÿ’ฅ Best Use Of Data (PPC)

๐Ÿ’ฅ Best PPC Agency

๐Ÿ’ฅ Best SEO Agency

๐Ÿ’ฅ Best Integrated Agency

The event will be held at Bloomsbury Big Top on November 30th and we are looking forwards to seeing everyone on the night! You can find a full list of all nominees here: https://searchawards.co.uk/2023-shortlist/

Awards Assets - UK Ecom Small Agency Of The Year 2023 - Finalist

Cedarwood Nominated For 2x UK Ecommerce Awards

We’re delighted to announce that we have been nominated for 2x awards at the UK Ecommerce Awards. Having taken home the award for Best Small Ecommerce Agency for the last 2 years we will be hoping to emulate our success in this year’s categories!

We’re nominated for:

๐ŸŽŠ Ecommerce Search Campaign Of The Year (Hayes Garden World)

๐ŸŽŠ Small Ecommerce Agency Of The Year

2023 has been our strongest year to date and despite challenging economic conditions, our ecommerce agency offering continues to grow and thrive. We look forward to seeing everyone at the awards down in London in November!

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Cedarwood Win Two UK Digital PR Awards!

We’re delighted to win not one, but two awards at the UK Digital PR Awards yesterday!

We took home:

๐Ÿ†Digital PR Agency Of The Year

๐Ÿ†Digital PR Campaign Of The Year – E-commerce

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Here’s what the judges had to say:

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Digital PR has been a huge area of success for Cedarwood over the last 12 months, so we’re over the moon that this is now being recognised in such a competitive space๐ŸŽ‰.

A big congrats to the team, for all their hard work! ๐Ÿ‘

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Cedarwood Wins Two European Search Awards!

We were absolutely delighted to take home TWO awards at the European Search Awards in Lisbon last night! Hosted at the beautiful Patio De Gale it was great to see everyone come together in a celebration of search across Europe!

On the night we took home:

๐Ÿ“ฃ Best Small Integrated Agency
๐Ÿ“ฃ Best Use Of PR In Search

Absolutely delighted to take home two awards to showcase the great year that Cedarwood has had and was lovely to catch up with other agencies & brands during the night!ย