We are thrilled to announce that Cedarwood has won the Digital PR Campaign of the Year award at the PR Moment Awards 2023 for our outstanding work with Little Loans. Our team of digital PR experts, including Alex, Amber, Beth & Elle, put in tremendous effort to bring this campaign to life and we are proud to see their hard work being recognised.
Digital PR has been a significant area of success for us at Cedarwood in the past 12 months. This award, in addition to our recognition at the UK Search Awards, we are delighted that we have also been recognised for this directly within the PR space.
The judges were impressed by our well-researched and well-thought-out campaign, which produced excellent results. Our team worked closely with Little Loans to create a unique campaign that not only raised their brand awareness but also increased their online visibility.
On Wednesday I had the pleasure of speaking at Brighton SEO’s Online PR Show, along with a great line up of speakers, talking about all things Online PR and beyond!
My deck, entitled “Using Digital PR To Enhance Your E-E-A-T Signals” was designed to explore how Digital PR can and should be utilised to enhance those all important E-E-A-T signals that Google is looking for on a website, in addition to looking through some case studies of where we had used it effectively, with great impact.
This deck is particularly useful for clients who sit within the YMYL industry (of which we have quite a few!) where the importance of key trust and expertise signals become even more important due to Google holding the website to a much higher quality standard.
Some key takeaways from the talk include:
👻 Use your client’s expertise to generate great outreach ideas – focus on the key strengths of your spokespeople to understand the types of publications and areas you might want to cover & what they might be best suited to (and also most likely to be seen as an expert for!)
👻 Use Reverse Digital PR as a way of getting clients to come to you, rather than having to go to them, this is also a great way to establish yourself as a credible resource and it’s the gift that keeps on giving as journalists will continue to find and use this source over time.
👻 Think outside the box, if you can’t get any real life ways to showcase your expertise then innovate – look at soaps or fictional situations where you can demonstrate your expertise and still build those key signals
👻 Get your news listening right – digest news, as much as you can and get your news listening set up so that you are ready to jump on topical trends – this will help you to be first to the conversation when you need to be.
It was a great day with a range of great speakers & for anyone who missed the event you can catch it online again in the next couple of weeks or in the Brighton SEO vault! You can also view my slide deck here
We are delighted to announce that we have been nominated for 12 European Search Awards. It’s great to see everyone’s hard work recognised for some of the great client achievements we’ve had.
Some of our nominations include:
🍉 Best SEO Agency 🍉 Best Use Of PR In Search 🍉 Best Use Of Search (Finance) 🍉 Best SEO Campaign 🍉 Best PPC Campaign
We’re delighted to announce that our Director Amanda Walls will be speaking at the April Brighton SEO event in front of an audience of thousands talking everything SEO & Digital PR.
Amanda will be speaking on the Wednesday afternoon at the Online PR Show with her talk discussing “Using Digital PR To Enhance Your EEAT Signals” – a great talk for anyone looking to use digital PR to enhance their overall SEO – or for anyone who particularly works in a YMYL industry, where this is held to an even higher standard – to get a better understanding of how they can utilise digital PR in this way.
The talk will have:
💥 Lots of great Case Studies which show how digital PR can help boost your SEO
💥 Great ideas on how to think outside of the box when it comes to newsjacking & thought leadership
We were nominated for four awards in the PR Moment Awards 2023 for our work across Digital PR.
Digital PR was the biggest growth area of Cedarwood in 2023, so we are delighted to have our work recognised by the PR industry, in addition to the work we undertake for SEO!
We’ve been nominated in:
🎀 Best Digital PR Campaign Of The Year:
Cedarwood Digital & Little Loans – Driving Digital PR In A Competitive Vertical Cedarwood Digital & Patient Claim Line – Building E-A-T Links Cedarwood Digital & Hayes Garden World – Building Visibility Through Effective Digital PR
🎀 Low Budget Campaign Of The Year:
Cedarwood Digital & EZ Shopper – Driving Ecommerce Success Through PR & Referral Sales
To read about the results, click on this link: https://cedarwood.digital/blog/cedarwood-wins-digital-pr-campaign-of-the-year-2023/
2023 has got off to a busy start for our Paid Media team and we are delighted to have been nominated for three awards at the UK Paid Media Awards.
The UK Paid Media Awards recognise the contribution that paid advertising delivers to engagement, clicks, leads sales and ultimately profit, shining a light on the work being undertaken by paid media agencies which is best in class.
We’ve been nominated in the following categories:
📢 Shopping Ads Campaign Of The Year with Hayes Garden World
📢 Best Use Of Data with Patient Claim Line
📢 Best Small Paid Media Agency
The award nominations top off a busy month with January being our busiest month ever for new business and we welcomed five new clients into the fold at the start of February.
The new clients come off the back of our wins at the European Paid Media Awards where we took home:
📢 Retail Campaign Of The Year with Hayes Garden World
📢 Best Small Paid Media Agency
Look forward to seeing everyone at the awards night in London on March 15th and you can see the full list of nominations here
Our Director, Amanda Walls, set up Cedarwood Digital after working in digital marketing for several years. Having created training courses for Google and training thousands of individuals through Facebook’s Digital Skills Program, she knows more about SEO than most people know about themselves. After travelling all over the world, Amanda tied her flag to Manchester’s mast and decided to start her own digital marketing company.
A Different SEO Agency
It’s the norm nowadays to have account managers who are assigned to individual clients. Common belief is that they tie things up neatly and ensure one point of contact. But what if the norm isn’t necessarily the best way?
At Cedarwood, we take a unique, hands-on approach. Every team member works with every client and gets to know them as a person, not an account number – becoming an extension of your in-house team. So, if your DPR needs a push, you speak to our PR expert, and if you’re interested in Google Ads, our PPC whizz is at the end of the phone (or video chat). No matter where you’re located, we’re here to help. Our clients are based all over the UK and we build personal, lasting relationships with every client. It’s what sets Cedarwood apart.
More than this, every two months we run Manchester DM, an in person event, where we invite speakers to talk to us about everything new in the world of digital marketing! This helps to give back to the people of Manchester and enable connections within the Manchester Marketing scene.
Where We Work
Our office is located in Linely House, well and truly in the heart of the city – just seconds from the Palace Theatre, and minutes from St Peter’s Square. We share a building with other SMEs which brings a strong sense of community and people bringing in their dogs is also an unexpected perk. Amanda chose Clockwise in Manchester because it’s the right mix of work and play, and gives us the space we need to be creative and focus on growing.
Manchester also plays host to several digital marketing award ceremonies. We’re proud to have been finalists in many of them, including The Northern Digital Awards. Obviously there’s friendly rivalry and we find a bit of competition is a great motivator, but it’s also great to be able to celebrate the achievements of the numerous digital marketing agencies in Manchester. There are over 200 in fact, and the city’s thriving business scene makes it a real hub for marketers. There’s always a networking event to attend or industry talk to learn from. It’s a bustling city known for its vibrant culture and we can’t forget the impressive number of choices for after-work drinks.
Our team comes from the North, the South and even Australia but we all agree that Manchester’s booming SEO sector offers the perfect place for us.
A kitchenette in the Clockwise office
The growth of e-commerce and the turn towards a much more digital world makes working in SEO and digital marketing challenging but exciting. We never want to rest on our laurels and being in the cut and thrust of a thriving city, in an industry that continues to grow, is more than worth the early morning tram ride and occasional rainy day.
In 2018, Cedarwood Digital was shortlisted for The Northern E-commerce Awards – Small Agency of The Year 2018.
Speaking about the awards, Director Amanda Walls said:
“We are delighted to have been shortlisted in such a strong group of agencies for the Northern E-commerce Awards. The team has been working incredibly hard on our e-commerce campaigns and it is great to see their work gain the recognition it deserves.”
We were recognised for our work with Hayes Garden World which is one of the UK’s leading independent garden retailers. The team at Cedarwood Digital are still working hard to grow Hayes’ online presence through SEO optimisation, paid search and online media. And we’ve secured incredible results; Hayes has seen 23+ links achieved, 78 average domain rank and seen in 4 national daily newspapers. Check out our full Hayes Garden World case study for more details.
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