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Director Amanda Speaking @ Brighton SEO!

by Cedarwood Digital NewsDigital PR & Outreach tipsSEOUncategorised

We’re delighted to announce that our Director Amanda Walls will be speaking at the April Brighton SEO event in front of an audience of thousands talking everything SEO & Digital PR.

Amanda will be speaking on the Wednesday afternoon at the Online PR Show with her talk discussing “Using Digital PR To Enhance Your EEAT Signals” – a great talk for anyone looking to use digital PR to enhance their overall SEO – or for anyone who particularly works in a YMYL industry, where this is held to an even higher standard – to get a better understanding of how they can utilise digital PR in this way.

The talk will have:

💥 Lots of great Case Studies which show how digital PR can help boost your SEO

💥 Great ideas on how to think outside of the box when it comes to newsjacking & thought leadership

💥Insight into why digital PR matters for EEAT

💥 Ideas on how to get journalists to come to you!

So if that sounds of interest get yourself booked on or check the talk out online when an online version of the conference day is released the week after.

To find out more about schedules on the day or to book your ticket click here: https://brightonseo.com/event/online-pr-show/

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Cedarwood Nominated For Four PR Moment Awards

by Cedarwood Digital NewsDigital PR & Outreach tips

We’re delighted to announce that we have been nominated for four awards in the PR Moment Awards 2023 for our work across Digital PR.

Digital PR has been the biggest growth area of Cedarwood over the last 12 months so we are delighted to have our work recognised by the PR industry, in addition to the work we undertake for SEO!

We’ve been nominated in:

🎀 Best Digital PR Campaign Of The Year:

Cedarwood Digital & Little Loans – Driving Digital PR In A Competitive Vertical
Cedarwood Digital & Patient Claim Line – Building E-A-T Links
Cedarwood Digital & Hayes Garden World – Building Visibility Through Effective Digital PR

🎀 Low Budget Campaign Of The Year:

Cedarwood Digital & EZ Shopper – Driving Ecommerce Success Through PR & Referral Sales

Looking forward to seeing everyone at the ceremony next month 🍹

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Cedarwood Nominated For Three UK Paid Media Awards!

by Cedarwood Digital NewsPaid Search

2023 has got off to a busy start for our Paid Media team and we are delighted to have been nominated for three awards at the UK Paid Media Awards.

The UK Paid Media Awards recognise the contribution that paid advertising delivers to engagement, clicks, leads sales and ultimately profit, shining a light on the work being undertaken by paid media agencies which is best in class.

We’ve been nominated in the following categories:

📢 Shopping Ads Campaign Of The Year with Hayes Garden World

📢 Best Use Of Data with Patient Claim Line

📢 Best Small Paid Media Agency

The award nominations top off a busy month with January being our busiest month ever for new business and we welcomed five new clients into the fold at the start of February.

The new clients come off the back of our wins at the European Paid Media Awards where we took home:

📢 Retail Campaign Of The Year with Hayes Garden World

📢 Best Small Paid Media Agency

Look forward to seeing everyone at the awards night in London on March 15th and you can see the full list of nominations here

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New Client Alert: Cycle SOS

by Cedarwood Digital News

2023 is just three days in and already we are welcoming new clients to the Cedarwood fold. The end of 2022 saw us drive even stronger campaigns for our clients, while also taking home a number of UK Search Awards and we are now delighted to welcome some new clients onto our books for 2023, starting with our new paid media client, Cycle SOS.

Cycle SOS the cyclist’s national helpline is made up of a highly trained team of specialist personal injury lawyers, that has recovered millions of pounds for cyclists, through cycle accident claims over the past thirty years. Their specialists will support and advise you throughout the cycle accident claims process.

We’ll be working with Cycle SOS across Paid Media to help grow, develop and create new campaigns in their vertical, aimed at targeting cyclists who may have a compensation claim, or who may have been the victim of an accident through no fault of their own.

Our extensive experience across the legal paid media landscape and effective use of PPC puts us in a strong position to help build and grow the brand along with the challenging targets that have been set.


Paid Media Manager Anna Simpson said “We’re delighted to have Cycle SOS on board, our unparalleled experience in the legal sector means that we have the structure and knowledge to really take this business to the next level and we are look forward to working with the team to achieve their goals.”


Director Of Marketing at Cycle SOS, David Burke said “I was extremely impressed with how professional, well structured, and easy the onboarding process with Cedarwood. In a competitive market it is vital to be able to hit the ground running and generate leads and working with Anna, James and the team allowed us to do just that with minimal disruption or time needed from our internal teams.”


We look forward to working with Cycle SOS throughout 2023!

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Cedarwood Take Home Three Wins At The UK Search Awards

by Cedarwood Digital News

We are absolutely delighted to have brought home three awards at the UK Search Awards last night – the UK’s biggest awards night for the search industry! With a record number of entries this year, competition was fierce, but we are delighted to have collected a number of awards on the night to recognise our search performance throughout the year.

On the night we took home:

💥 Best Use Of Search (Finance)
💥 Best SEO Agency (Silver)
💥 Best Use Of PR In Search (Silver)

We were especially delighted to be recognised within the Best SEO Agency category among a list of some of the best agencies in the UK. 2022 has been a phenomenal year for our SEO & Digital PR offering so it’s brilliant to have this recognised.

We also recieved some great feedback from the judges on the night in each of our winning categories:

💥 Best Use Of Search (Finance)

💥 Best SEO Agency (Silver)

💥 Best Use Of PR In Search (Silver)

We had a great time at the awards and it’s a great way to reflect on a huge year for our SEO & Digital PR teams. We look forward to continuing to work and deliver great results for our clients and can’t wait to see what 2023 and beyond has in store!

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Cedarwood Wins Small Ecommerce Agency Of The Year 2022!

by Cedarwood Digital News

💥We won! – Small Ecommerce Agency Of The Year 2022💥

What a great way to end the week announcing that, after a great year with our Ecommerce clients, we were named ‘Small Ecommerce Agency Of The Year‘ at the UK Ecommerce Awards! It’s back to back wins too after we took home the same award in 2021. As you can see, the award still takes pride of place on our window ledge

2022 has been a really solid year of growth across our ecommerce clients (and the agency in general!). We’ve onboarded some great household names, whilst continuing to deliver for our longer-term clients. Ecommerce has faced its own challenges during the year, especially in the face of an economic downturn, so adaptability has been the name the of the game. This year, more than ever, we have had to think fast to produce maximum ROI on our ecommerce budgets, and innovate with a range of products and automation that ensure that our strategies are closely aligned to our client’s goals, margins and available stock levels. This has meant a lot of work across Google Shopping and also getting our Display campaigns working effectively for clients!

We got some great feedback on the night from the judges, highlighting our strong growth during the year as well as our commitment to making Cedarwood a great place to work with strong staff development and culture.

Unfortunately, we weren’t able to attend the events as they were rescheduled last minute due to a train strike, but it looked like a fantastic evening! A big shout out to fellow nominees and a big thanks to Don’t Panic Events for organising the awards. We can’t wait to celebrate once the award arrives & look forward to driving more ecommerce success in 2023! 🎊

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Cedarwood Nominated For 13 UK Search Awards!

by Cedarwood Digital News

After a very busy couple of weeks at Cedarwood HQ we are finally sitting down to celebrate our recent nominations at the UK Search Awards. After our biggest year yet and off the back of landing some great new clients, we are absolutely delighted to announce that we have been nominated for 13 UK Search Awards – reflecting on our client work over the last 12 months!

The UK Search Awards are an industry recognised awards where our peers and experts from the industry come together to judge campaigns and agencies from across the country based on their performance over the last 12 months.

Our full list of nominations are:

🌟Best Use Of Search Retail (SEO) – Hayes Garden World

🌟Best Use Of Search Retail (PPC) – Hayes Garden World

🌟Best Use Of Search Finance (SEO) – Little Loans

🌟Best Use Of Search B2C (SEO) – Patient Claim Line

🌟Best SEO Campaign – Patient Claim Line

🌟Best SEO Campaign – Little Loans

🌟Best PPC Campaign – Patient Claim Line

🌟Best PPC Campaign – Hayes Garden World

🌟Best Use Of PR In A Search Campaign – EZ Shopper

🌟Best Use Of PR In A Search Campaign – Little Loans

🌟Best SEO Agency

🌟Best PPC Agency

🌟Best Integrated Agency

We look forward to seeing everyone on the evening & celebrating what has been a really great year across digital marketing! You can find the full list of finalists here

Find out more about our SEO, PPC & Digital PR services.

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New Client Alert: Loop Cashmere

by Cedarwood Digital NewsDigital PR & Outreach tipsPaid SearchSEO

Now that we’re heading into the winter months snuggling down into a nice cosy jumper is definitely the way to go and that’s why we’re delighted to announce that we are working with ethical cashmere brand Loop Cashmere across SEO, PPC and Digital PR to help grow and develop their online store and product offering.

Founded in 2020, the brand champions the style and quality longevity of cashmere as well as being both kind to the planet and also to consumers.

Featuring timeless classics alongside a range of luxury wardrobe staples and statement styles, the cashmere is designed to look and feel good for longer and the entire creation process is focused around sustainability – leaving the planet a little bit better than how we found it.

Our work with Loop Cashmere will cover the full range of performance marketing including SEO, PPC, Digital PR and also Paid Social campaign activation across Meta platforms, designed to create a holistic marketing strategy to drive sales and visibility for the brand.

Katrina Urwin, Head of Marketing at Loop Cashmere said

“It was difficult to choose between the final agencies, but we ultimately felt that Cedarwood Digital were a great fit for the brief, and we were impressed by the people who would be working directly on the account.”

Anna Simpson, Paid Media Manager quoted

“Loop Cashmere is a great example of a business that not only creates great products, but also takes into account sustainability, showing how you can create a great quality product while also being gentle on the planet.

We’re looking forward to working closely with the brand to deliver a full performance marketing strategy to help showcase their cashmere range to consumers.”

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Cedarwood Digital @ Sheffield DM!

by Cedarwood Digital News

On Wednesday night a couple of members of our team headed over to Sheffield for the bi-monthly Sheffield DM meet up – a meet up aimed at improving and building up the marketing community and Sheffield, hosted by the wonderful team over at Evoluted.

This was in fact the 23rd meet up that had been held – each of the meet ups are free and a great way to sharpen up your digital skills knowledge with talks from a range of industry speakers as well as a round table event.

Our Director, Amanda Walls, spoke at the event about the recent updates to Google’s Quality Rater Guidelines and how you could develop an effective SEO and Digital PR strategy with these ideas in mind – the talk covered a number of the updates specifically related to Your Money Your Life websites and went through some key points for on-site page quality rating and how you could build expertise-driven links to support this from an off-site perspective as well. The talk will be available on the Sheffield DM website soon and we will post a link to it here.

There were some great speakers during the night including Will Hitchmough talking about three golden rules for achieving SEO success and a great roundtable hosted by Azeem Ahmad talking about digital marketing career choices. We got some great takeaways from the evening including:

  • The importance of identifying quick wins – in addition to building a long-term strategy for SEO, if you are limited by time and/or budget, being able to identify those quick wins is really important – and there’s a whole host of tools out there that can help you to do that!
  • Not being afraid to change your specialism – in some cases you might start off in one specialism but after having exposure to another realise that actually your skillset and enjoyment levels are far more preferable to that one – it’s ok to make the change, have the confidence and conviction to do it!
  • Relevancy is key across Digital PR – all too often we spend a lot of time focusing on building a certain number of links but we don’t look at how relevant they are – relevancy here is key in terms of building up that all important trust and expertise, so it’s important that we are paying attention to this when pulling together our Digital PR strategies.

All in all we really enjoyed the night – and look forward to the next one!

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New Client Alert: Bobbi Beck

by Cedarwood Digital NewsDigital PR & Outreach tipsUncategorised

Here at Cedarwood we love a bit of interior design and are over the moon to welcome on board one of our latest Digital PR clients: Bobbi Beck. Bobbi Beck are sustainable wallpaper brand who create beautifully designed wallpapers which are eco-friendly and made right here in the UK!

The wallpaper brand focuses on producing premium wallpapers without causing any harm to the planet and every roll is crafted and packed by hand from their dedicated design and print studio based in Cornwall.

We will be working closely with them to deliver a high growth Digital PR strategy designed to gain valuable coverage for the brand and also drive some high quality links back into the website to boost SEO performance.

Jason Arrowsmith, CEO & Digital Director at Bobbi Beck said:

“After shortlisting and speaking to 5 agencies, we chose to bring Cedarwood on board as our chosen Digital PR partner. They stood out because of their complete transparency and because of their flexible approach to strategy. They took the time to listen to our requirements and goals, and presented a strategy that really aligned with those.

We’re looking forward to working together and driving great results!“

Amanda Walls, Director at Cedarwood Digital said:

“We are delighted to be working with the team at Bobbi Beck. Their ethos, approach to the environment and just beautiful designs make for a really great product that we are looking forward to working with.

Our dedicated Digital PR service and experience in the sector means that we’re well-placed to land some great coverage and content for the brand which will help to deliver great results “

To find out more about our Digital PR service head to our dedicated Digital PR page here

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Cedarwood Win Three Awards In Europe

by Cedarwood Digital News

After a busy week on the road delivering talks at a couple of industry events it great to be back in the office and celebrating not one, not two – but three wins at last weeks’ European Paid Media & Ecommerce Awards.

We’re delighted to have been recognised alongside some amazing agencies across Europe and are even more delighted to have taken home three awards in some very coveted categories. Unfortunately we couldn’t be there in person to collect the awards due to having previously planned industry events – but we’re excited for the awards to arrive to share the success with the entire team.

The awards that we took home last week were:

European Paid Media Awards:

  • Retail Campaign Of The Year – Cedarwood Digital & Hayes Garden World
  • Small Paid Media Agency Of The Year

European Ecommerce Awards:

  • Small Ecommerce Agency Of The Year

We are absolutely delighted to have taken home all three awards in recognition of our work over the last 12 months and look forward to continued success over the next 12 months.

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Cedarwood Digital At MissingLink LIVE!

by Cedarwood Digital NewsUncategorised

Last Thursday the team headed down to MissingLink LIVE – a great free event hosted by JBH and Prowly – which brings marketers together with some great guest speakers to discuss the latest industry trends.

It was one of the first face to face events that had been held in Manchester since the lockdown so we were certainly happy to be out and about again and it was great to see such a strong turnout as people were keen to head back into the networking space.

On the night there were a number of topics covered from using Digital PR to drive trust and debunking the myths of personal branding through to understanding the value of SEO. 

Our Director, Amanda Walls spoke about the recent Quality Rater Guideline updates for Google and what that means for marketers – she looked specifically at websites that fall into the Your Money Your Life category and how they can improve their websites and the way they present content to adhere to the higher page quality standards.

The night was a great success with lots of pizza eaten and wine drunk, but it was also a great opportunity to gather some key takeaways from a very valuable knowledge sharing evening.

Here are our five key takeaways from the session:

  1. That SEO drives long term value and often people give up before they start to realise what that value actually is – a lot of businesses get impatient if they don’t see results from SEO quickly so they pack it in, but in reality they are only just getting started and could in fact be turning away their most valuable source of revenue before they have even got started
  2. “What is common knowledge to you, is a game changer to someone else” – this was a great quote from Philip Ossai – we often under value our own knowledge because we are constantly surrounded by people in our industry, but as a result of this we forget how valuable it can be to people who don’t do our job day in day out, and how much others can gain just through sharing this knowledge
  3. Reputation matters – whether it’s on-site or off-site, Google and users are looking for information about your reputation as a key trust signal. Sometimes we spend so much time looking only on-site that we forget to look off-site and understand what our potential customers (and Google) are reading about us
  4. Build expertise through your links – look at factors such as relevancy, credentials of the article author and the relevancy of the publication to the topic and client that you’re covering. Rebecca used a great example of placing a healthcare client in Men’s Health Magazine, in the healthcare section by the healthcare editor – the value of quality links such as these is high in that they add those key E-A-T signals that we are often looking for
  5. In person training sessions are BACK! This was probably one of the biggest takeaways and in this industry there is no substitute for in person learning from other industry experts.

Speakers L-R (Rebecca Moss, Amanda Walls, Philip Ossai and Andy Holland)

Image: JBH

We thoroughly enjoyed the evening and look forward to the next one!