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All posts by : Alex Fisher

Case Study: How we earnt 121 links for one Digital PR campaign

27th April 2021
by Alex Fisher Digital PR & Outreach tips

Overview The client: Patient Claim Line  The campaign: Survey data uncovers how NHS delays are affecting Brits  The results: 127 pi ...

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How are British fast fashion retailers building links to their websites?

7th April 2021
by Alex Fisher Digital PR & Outreach tipsSEO

Good SEO is crucial for fast fashion retailers.  Many are based solely online meaning that getting traffic to the website is the only way to m ...

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Newsjacking, Soap Stars and Great PR

22nd March 2021
by Alex Fisher Digital PR & Outreach tips

Newsjacking is when you find a trending news topic and incorporate it into a story about a brand, business or product.

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link-building

Backlinks and Brainteasers: a marriage made in SEO

23rd February 2021
by Alex Fisher Digital PR & Outreach tipsLink Building

Cedarwood's resident Digital PR expert Alex Fisher talks to Emma Stretton about the power of puzzles in earning links. Most people know that SEO of ...

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iphone mail notification

Improve Email Response Rate: Small Changes That Make A Big Difference

26th November 2020
by Alex Fisher Digital PR & Outreach tips

Many PRs spend hours, weeks and even months putting their heart and soul into their latest content. However, great content can sometimes be let down ...

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6 Reasons Why Your Website NEEDS A Blog

17th July 2020
by Alex Fisher SEO

In a recent marketing survey, 52% of respondents agreed that blogging is their most critical content marketing tactic (Hub Spot). "But, why is blog ...

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Father-and-son

How to Balance Business with Fatherhood

22nd June 2020
by Alex Fisher Digital PR & Outreach tipsLink Building

To mark Father's Day, our Digital PR Executive Alex recently worked with our clients and selection of small business to shed light on how entrepre ...

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Digital-PR-Vector

Is Digital PR Valuable? And How Is It Measured?

22nd June 2020
by Alex Fisher Digital PR & Outreach tipshome pageLink Building

When it comes to planning and budgeting for a new campaign, analysing the success of previous campaigns is paramount. Therefore, knowing the monetary ...

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Online PR - newspaper

How to get media coverage for your business in seven steps

31st March 2020
by Alex Fisher Digital PR & Outreach tipsLink Building

As a small or start up-business, trying to get in the media is an important strategy, but can often feel like a daunting, nay impossible task. Where d ...

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Why Are Links Important For SEO

Why are links important for SEO, and how can I get them?

1st March 2020
by Alex Fisher Digital PR & Outreach tipshome pageLink Building

If you’re in the digital marketing world, you’ve undoubtedly heard that getting backlinks from other websites is crucial for SEO. It’s important to ut ...

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When to start marketing for Valentines Day

Valentine’s Day search data: key trends for your marketing campaigns

5th February 2020
by Alex Fisher SEO

Valentines Day is fast approaching, and for many businesses is a crucial time to get your products or services noticed by potential customers. Whether ...

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Cedarwood Digital: a year in review

Cedarwood Digital: a year in review

21st December 2018
by Alex Fisher Cedarwood Digital News

As 2018 draws to a close, we at Cedarwood are reflecting on what has been our most successful year to date. For both ourselves as a company, and for o ...

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