White Label Digital PR Agency

White Label Digital PR can be an invaluable service if you are currently a business who struggles to build links, if you are an agency that’s short on resource to do so, if you are an SEO agency that doesn’t have an inhouse offering, or if you are currently buying links to supplement your SEO service (please – you don’t have to do this!)

Digital PR is an important aspect of a solid SEO campaign and after the technical SEO elements are implemented it is really the on-site content and link acquisition areas that are going to make the true difference to your campaign. We have a wide range of Digital PR case studies which show how valuable link acquisition can be – and the real time value that it can add to your SEO campaigns, so if you are struggling with link acquisition and you need additional resource, enquire now to find out more about how we can help.

There’s a whole host of reasons that a company might choose a white label Digital PR service, but there are a number of common themes that run through:

Lack Of Resource

Let’s be honest, we’re right in the middle of The Great Resignation – and as a result you may find that you are somewhat short of resource within your Digital PR/link building arm – this isn’t uncommon, but if you find yourself in this position the our white label Digital PR service is here to help!

We can supplement your own Digital PR offering with our own expertise, or we can run campaigns for you, it’s completely up to you. Our customisable packages are designed to work around your needs and deliver the results that you want.

No Digital PR Service

It may be that you are a pure performance marketing agency, perhaps you just deliver SEO/PPC – and if this is the case you may not have a Digital PR arm or the ability to links within the agency. We have a number of agencies contact us in this position where we can simply provide just a Digital PR service to supplement their in-house SEO service, delivering high quality links time and time again and adding real SEO value.

Inability/Struggle To Build Links

The latter is an ongoing challenge – perhaps you’ve tried for a few months to build links with no success, but you know that you need Digital PR to help with the success of your SEO campaign? If you find yourself in this position then looking at a white label Digital PR service could be a way to help drive those all important links that you need, in addition to helping to support your overall SEO strategy and driving authority back into your website.

Digital PR plays a really important role across an omni-channel campaign as it not only helps to drive awareness for your brand online, which can include key referral traffic, but it also helps to drive those all-valuable high quality links into the website which can play a crucial role in supporting your overall SEO campaigns.

Digital PR also helps you to promote great content and can be a really nice way to build your brand online alongside other paid and earned channels which you might already be pushing, allowing you to deliver a really holistic marketing mix.

White labelling Digital PR also allows you to keep ultimate account management at one touchpoint rather than having to liaise with an external Digital PR agency – this can be a great way to strengthen your own relationship with your client, in addition to ensuring that there is a consistent line of communication at all times.

One of the key areas of concern around white labeling tends to be in relation to communication with the client – and often this can be smoothed out before the campaign even starts by establishing clear paths of communication to ensure there is no overlap or confusion on the part of the client or the agency.

We are flexible in the way that we can communicate with both yourselves and also the client, and we often leave it up to the agency to decide what they feel is the best method of communication, this can either be dealing directly with the client or through a pre-existing account manager who can manage that relationship – by ironing this out early on there should be no communication issues and the white label campaign should run smoothly. We have a lot of experience with white labeling Digital PR – so we’re always happy to chat about what we feel might work best and support you with this.

Our white label Digital PR service is incredibly scalable and we have a range of packages to suit companies of all different sizes.

Currently we work with a range of businesses from in-house teams through to agencies and we can find a package that is right for you, as well as supporting you on your growth should we need to. Digital PR is incredibly scalable and our white label service along with the years of expertise within the Digital PR space means that we are well-placed to be able to scale this type of product for you. 

A white-label digital PR agency provides public relations and online visibility services that other businesses can rebrand and offer as their own. These agencies work behind the scenes to help companies build and manage their online reputation, create digital PR campaigns, and increase their visibility in the media. The term “white-label” means the services provided by the agency are unbranded, allowing you to present them as though your own team created them.

Typically, the process works as follows:

• Collaboration: Your business works with the white-label agency to understand your clients’ needs and objectives.
• Execution: The white-label agency develops and implements digital PR strategies. This may include securing media placements, building relationships with journalists, creating press releases, pitching stories, and managing crisis communication.
• Reporting: You receive the results of these efforts, such as media coverage and performance analytics, which you can then present to your client under your own brand.

By partnering with a white-label agency, you can offer digital PR services without the need to build an in-house team. This allows you to expand your service offerings, reduce costs, and benefit from the expertise of experienced professionals.

White-label digital PR agencies typically provide a range of services that can help businesses enhance their online presence and reputation. The specific services can vary depending on the agency, but generally include:

• Media Outreach and Relations: This involves building relationships with journalists, bloggers, and influencers to secure media coverage, such as news articles, interviews, or features in industry publications.

• Press Releases: The agency will draft, distribute, and pitch press releases to relevant media outlets on behalf of your brand or your clients, helping to announce key company updates, product launches, or other newsworthy events.

• Content Creation: Many white-label PR agencies create high-quality content such as thought leadership articles, blog posts, case studies, and guest posts, which can help enhance a brand’s online authority and reach.

• Crisis Management: If a client faces negative press or reputational damage, the agency can handle crisis communication strategies, including responding to media inquiries, issuing statements, and managing public perceptions.

• Digital Campaign Management: Some agencies provide fully-managed PR campaigns that include both traditional media outreach and digital tactics, such as social media management, influencer partnerships, and digital advertising.

• SEO-Driven PR: In today’s digital world, PR is closely tied to SEO. Many white-label PR agencies work on securing backlinks from authoritative websites to help improve search engine rankings and drive organic traffic.

By offering these services through a white-label agency, your business can provide a comprehensive PR package to your clients without the need to invest in the resources required to deliver these services in-house.

Using a white-label digital PR agency offers several advantages for businesses looking to expand their service offerings without the overhead costs associated with hiring or training an in-house team. Some key benefits include:

• Cost Efficiency: Hiring a full in-house PR team can be costly, especially for smaller businesses or agencies just starting to offer PR services. White-label agencies allow you to offer high-quality PR services without the need to employ additional staff or invest in expensive resources.

• Scalability: As your business grows, the demands of your clients may also increase. A white-label digital PR agency provides the flexibility to scale your offerings quickly and efficiently without the hassle of recruitment or managing an in-house team.

• Expertise and Specialisation: White-label agencies employ PR professionals who have extensive experience in media outreach, content creation, and campaign management. This means your clients benefit from the expertise of a highly skilled team without you needing to be a PR expert yourself.

• Focus on Core Services: By outsourcing digital PR to a white-label agency, you can continue to focus on your core services and areas of expertise, while still offering PR as part of a wider package.

• Time Savings: Managing PR campaigns can be time-consuming, from building media lists and crafting pitches to following up on outreach and analysing results. A white-label PR agency takes on the bulk of this work, freeing up your time to focus on other important areas of your business.

In short, a white-label digital PR agency allows you to deliver top-tier PR services under your own brand while saving time, money, and resources, making it a valuable option for many businesses and agencies.